Adrien

Building Crescendo : Clairon: make you the first brand ChatGPT and AI platforms recommend.

Golf addict. NBA fan.

[Adrien @_AdrienThomas_]

@statmuse That +/- is a useful but limited metric.
Castle is totally key on this series and still has 0 +/-

[Adrien @_AdrienThomas_]

@pierreeliottlal SEO/GEO here with @ai_crescendo

[Adrien @_AdrienThomas_]

@BigSwingTempo Starting 100%.
And 10000% if it's an island green, which happens regularly in Thailand when the caddie makes you skip the first few holes to get ahead of the groups.

[Adrien @_AdrienThomas_]

SEO consultants charge $1,000+ for such audit.

Clairon does it in a few minutes.

Cannibalisation Risk is now live in Clairon.

When you build GEO content, you often create pages that compete with your existing Google pages on the same keywords.

Google splits your authority between them:
→ Your old page drops.
→ Your new page never gets cited.
→ You lose on both fronts.

What Clairon now shows you:

#1 - Where your pages are fighting each other
Clairon pulls the last 28 days of data, filters out brand terms, and surfaces conflicts from two angles:
→ Keyword view: every query where 2+ of your pages compete
→ Page view: every page caught in conflicts and the keywords it's fighting on

Each view shows the impressions at risk and the traffic you're already losing.

#2 - A personalised action plan
One click and Clairon analyses your top conflicts:
→ Up to 5 prioritised decisions: consolidate, redirect, or rewrite
→ Each action comes with a rationale and an expected impact

Export everything to Excel or CSV to share with your team or client.

Available on Pro and Enterprise plans.

Try it for free today → https://t.co/FIipruw6sZ

How do you measure your cannibalisation risk?
Let me know in the comments.

PS: Found value here?
Repost ♻️ to your network and follow me for more.

[Adrien @_AdrienThomas_]

@18romain1818 Google Traffic: Your Google Search Console
AI Traffic: https://t.co/tdH3L1NdAW

[Adrien @_AdrienThomas_]

Your ranking is up but your traffic is down due to AI.

That’s OK, most of it wasn't worth keeping anyway.

Most websites lost organic traffic the past year.

Almost every prospect I’ve talked to since 2025 said the same thing:
"Our organic traffic is down 20-30%”

The reason is quite obvious:
→ AI Overviews answers questions directly in the SERP
→ ChatGPT, Claude, Perplexity cover the informational queries

Users now get their answer without clicking any link.
So the traffic disappeared.

But let's be honest about what that traffic was.

For years, SEO teams optimized for pages like:
"What is X", "How to do Y", "10 examples of Z"

These pages were never built to convert.
They were built to make the traffic chart go up, to the right.

A kind of vanity metric, similar to “Like” on Linkedin.
Nothing more.

AI answers killed it overnight, and totally suppressed the BS traffic you were getting.

Now you only get the users who still need something your pages can deliver.

That’s why we mainly focus on Commercial intent keywords at Crescendo.
Lower volume but higher intent, so better conversion.

And this is where GEO comes in too.
The users you used to capture with "what is X" pages are now asking ChatGPT directly.

If you're not cited there, you're invisible at the top of the funnel.

So no, GEO doesn't replace SEO.
It captures the audience that SEO no longer reach.

Your traffic loss is not the end of your business.
But not adapting and ignoring where that traffic went absolutely is.

Are you optimizing only for traffic volume or AI citations too?
Let me know in the comments.

PS: Found value here?
Repost ♻️ to your network and follow me for more.

[Adrien @_AdrienThomas_]

What this means in practice:
→ Stop measuring only traffic volume as a success metric
→ Start focusing on AI traffic, prompt coverage and AI citations
→ Build content with your unique insights and opinion that AI can’t provide
→ Start measuring commercial intent traffic, leads generated, conversion rate

[Adrien @_AdrienThomas_]

@TrashTalk_fr Les lancers!!

[Adrien @_AdrienThomas_]

@bardonadam @martinrue 2nd one is fire man, very nice

[Adrien @_AdrienThomas_]

@jacobrodri_ Cheap rent?
Yes if you live outside the central area or in 32 sqm

[Adrien @_AdrienThomas_]

@YoMaGoSpursGo @TrashTalk_fr mais encore?

[Adrien @_AdrienThomas_]

“Ok but what Crescendo does concretely?”

We help businesses to be the first name ChatGPT & AI platforms recommend to their potential clients.

Most companies have seen their traffic decreased by 20/30% over the past year.

We compensate this by making sure your brand is visible on the digital channel that converts the most.

DM me if that resonates.

[Adrien @_AdrienThomas_]

Your feed is full of Claude posts, but ChatGPT still operates at a bigger scale.

Full post here:
https://t.co/wx1qwPkuVo

[Adrien @_AdrienThomas_]

This client asked us to be cited first in ChatGPT.

We said no.

Because you need to be visible everywhere.

Most businesses think AI visibility means ChatGPT.
And that makes sense to be fair.

ChatGPT is still the biggest AI platform.
(I wrote a post about it recently, find it in the comment).

But focusing only on ChatGPT is a mistake.
One model update and you can lose a big part of your AI traffic.

That's why at Crescendo, we optimize across all major LLMs:
ChatGPT, Gemini, Perplexity, Claude.

Here are the results for one of our clients, a fertility clinic in North America:
→ Total AI traffic doubled in 6 months (323 → 639 visits)
→ ChatGPT traffic doubled as well (265 → 499)
→ Gemini grew from 8% to 18%
→ Perplexity from 9% to 15%

We didn't grow ChatGPT less.
We grew every other platform more.

Similar GEO work but better distribution.

If 90% of your AI traffic comes from one platform, you're exposed.

In fact, ChatGPT dropped by 30% for our client last month.
We are still investigating why and how to overcome this.

But it shows why diversification is key.
If your AI traffic comes from multiple platforms, you're protected.

Do you want similar results?
DM me.

PS: Found value here?
Repost ♻️ to your network and follow me for more.

[Adrien @_AdrienThomas_]

@marclou Depends if you work with Australia or ASEAN clients :)

[Adrien @_AdrienThomas_]

@AlexGoldenNBA Mamu 100%

[Adrien @_AdrienThomas_]

📌 Clairon MCP Connector is now live on Claude.

"What are the prompts I am visible on?"
"What are my top 10 competitors on ChatGPT in 2026?"
”List the 20 most used sources by Perplexity in April 2026"

You can now connect Clairon directly to Claude, and get all these answers directly within Claude chat.

Try it now: https://t.co/LFkGOVwjT2

[Adrien @_AdrienThomas_]

ChatGPT places Ads where people are ready to buy.

Same logic as Google Ads and affiliate SEO.

Look at the chart.

ChatGPT Ads placements concentrate where buying intent is the highest: "best" queries and product comparisons.

When people are deep into the buying process, ready to make a decision.

That’s not a new behavior.
Advertisers are mirroring on ChatGPT what they already do on Google Paid search.

It's more like replicating an existing Ads strategy to a new channel, AI platforms.

It's also interesting to notice that the best queries, the comparison search are basically the entire business model of affiliate SEO.

ChatGPT Ads should also have a direct impact on the affiliate websites that have built their audiences around those queries

2 strategic implications for your Marketing Strategy:

1. Focus your Ads on "best" and comparison queries
→ That's where buying intent is highest, that's where ChatGPT will display your Ads
→ If your organic AI visibility is weak, you can compensate with Ads here
2. Treat ChatGPT Ads as an extension of Google Ads
→ The strategy, the logic behind it are the same

Will you start running ads on ChatGPT?
Let me know in the comments.

PS: Found value here?
Repost ♻️ to your network and follow me for more.

[Adrien @_AdrienThomas_]

@ReformationsUk @denohawari I partially disagree here.
It's a real thing, that you can measure (we built https://t.co/FnX6HH81zv for that).

The problem is many so-called expert talked about it the wrong way and carry a wrong narrative aroudn that ('SEO iS dEaD")