Meet AdScribe at the #IBCShow, Balcony Suite 23 and book a demo to see our renewed TV Analytics and Advanced Advertising platforms. https://t.co/lnPfz9v5Z2 #tvanalytics#adtech#tvadvertising#IBC2018
Connected TV advertising impressions are growing exponentially. AdScribe enable the broadcasters to intercept CTV viewers strong engagement with our advanced advertising solutions. https://t.co/8YmBGMNOpj #Tvadvertising
Broadcaster and Cable platform collaboration around TV Viewing data use cases: it boosts TV Ad revenues back to Television and it is a Cx Level matter! https://t.co/13wnhX4kwK #tvanalytics#tvadvertising#audience#adtech
#TVadvertising has a solid position in the advertising market, but TV Operators and Telcos must promote and sell this reality to advertisers and agencies by leveraging on the power of Viewing Data from their subscribers base. https://t.co/GOBj5cNh9B #TVanalytics#HbbTV#audience
#LinearTV average viewing time is still very high but #TVAd is still not priced correctly. Addressable TV Ad will help Broadcasters to increase revenues and Ad to use a more effective channel keeping LinearTV still the place where most of the Ad Spend goes https://t.co/wrNL7kwkxQ
DVB is working on a specification to enable broadcasters to offer Targeted Advertising, with a view to having it operational in 2020 https://t.co/bjQHKi39vF #adtech#hbbtv