Creative strategist for 7–8 figure brands 🚀
Scaling ecom with high-performing creatives 📊
“He who says he can and he who says he can’t are both usually right”
Hey @Shopify@ShopifySupport@harleyf
Today I got billed from a fraudulent store named https://t.co/xl3JfMF3Rg (the merchant name in my transaction was SP THE VELUNA).
I lost almost 7k.
If you go to their website and best sellers, they have abnormal prices for their products. My credit card data was likely stolen elsewhere and used to bill me through this store. I already contacted @slashapp support (they have been amazing and are already on it 🙏).
But I would highly appreciate if you could also take a look at this from your side to stop this merchant.
Thank you very much.
DAY 2 EVOLVE EVENT DONE 😎
THIS SHIT SHATTERED MY BRAIN
Here are the 3 most UNDERRATED (but high-leverage) takeaways I got from today
1. Clarity > Creativity
Most mfs think scaling is just ONLY creatives
Which technically is true… you have nothing without the creatives
BUT
You can not unlock that scale without CLEAR THINKING
and being able to turn that Clear thinking into systems that you can share with the rest of your team to make them just as dialed as you is soooo valuable
👉 The best teams don’t guess, they operate on SHARED logic
2. Avatar Precision is a Cheat Code (not just “target audience bs”)
People underrate who they’re testing for
Premium products need higher-income avatars
For example
2 women buy leggings
One buys from Lululemon (expensive asf)
The other buys from Fabletics (cheap asf)
THEY ARE THE SAME FUCKING SHIT BASICALLY
But
The lifestyle is soooooooo different
This is extremely important when you get into writing ad copy and having your customers truly embody what they are hearing/reading.
Since your goal is to make them see the future of themselves with your product.
3. Make the Customer “Feel It” (not just understand it)
Conversion happens when the brain treats it like a real experience
The more senses you engage, the more real it feels
@zakaria_airak gave a perfect example that most of us can relate to
Think about it like those late nights of motivation when you see someone driving a fucking Ferrari 120mph when scrolling on instagram
If your like me atleast you can feel so vividly how it would be to experience that and you feel it so much that you can imagine that version of yourself in that seat.
This is the exact feeling we want our customers to experience when listening/reading our copy
Just imagine you’re in your customers shoes:
Your scrolling and someone aligns soooo deeply with your fears and solution to those fears that it’s like you literally FEEL and IMAGINE that version of yourself through the copy.
At some point the line starts blending and they no longer will be able to imagine a version of their life that doesn’t have your product involved as a necessity.
This is the shit that unlocks the unbelievable understanding of your customers
Because now you NEED to understand who, what, when, and how to truly be able to create this experience in your copy
Idk if I’m supposed to be posting this much info but whoopsies don’t kick me from Apex 🥰🥰 @spencepawliw@shauneng
DAY 2 EVOLVE EVENT DONE 😎
THIS SHIT SHATTERED MY BRAIN
Here are the 3 most UNDERRATED (but high-leverage) takeaways I got from today
1. Clarity > Creativity
Most mfs think scaling is just ONLY creatives
Which technically is true… you have nothing without the creatives
BUT
You can not unlock that scale without CLEAR THINKING
and being able to turn that Clear thinking into systems that you can share with the rest of your team to make them just as dialed as you is soooo valuable
👉 The best teams don’t guess, they operate on SHARED logic
2. Avatar Precision is a Cheat Code (not just “target audience bs”)
People underrate who they’re testing for
Premium products need higher-income avatars
For example
2 women buy leggings
One buys from Lululemon (expensive asf)
The other buys from Fabletics (cheap asf)
THEY ARE THE SAME FUCKING SHIT BASICALLY
But
The lifestyle is soooooooo different
This is extremely important when you get into writing ad copy and having your customers truly embody what they are hearing/reading.
Since your goal is to make them see the future of themselves with your product.
3. Make the Customer “Feel It” (not just understand it)
Conversion happens when the brain treats it like a real experience
The more senses you engage, the more real it feels
@zakaria_airak gave a perfect example that most of us can relate to
Think about it like those late nights of motivation when you see someone driving a fucking Ferrari 120mph when scrolling on instagram
If your like me atleast you can feel so vividly how it would be to experience that and you feel it so much that you can imagine that version of yourself in that seat.
This is the exact feeling we want our customers to experience when listening/reading our copy
Just imagine you’re in your customers shoes:
Your scrolling and someone aligns soooo deeply with your fears and solution to those fears that it’s like you literally FEEL and IMAGINE that version of yourself through the copy.
At some point the line starts blending and they no longer will be able to imagine a version of their life that doesn’t have your product involved as a necessity.
This is the shit that unlocks the unbelievable understanding of your customers
Because now you NEED to understand who, what, when, and how to truly be able to create this experience in your copy
Idk if I’m supposed to be posting this much info but whoopsies don’t kick me from Apex 🥰🥰 @spencepawliw@shauneng
Agencies charge $5k for a landing page CRO audit
I built a 4-agent AI system that does it for free in minutes
Giving it away free
Research agent, lp mapping agent, CRO audit agent, feedback loop agent
Comment "Audit", RT + Like & I'll DM it
(Must follow)
just built a swipe file of 58 VSLs actively scaling on facebook right now
not theory, not 2021 examples
current 7-8 figure ads that are printing today
inside you'll find:
→ long-form problem → agitation → mechanism breakdowns
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if you're not, it shows you what winning creative looks like in 2026
rt + comment "vsl" and i'll send the full swipe file
(follow for dm)
Looking for best-in-class partners in:
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My community is at an all-time high, brands doing $10M-$100M/yr and growing every day.
I don't take affiliate cuts or rev share. Never have. I just want to connect members with the best in the game.
DM me or drop a comment if you can handle 7-8-9 figure brands. If you can't, please don't.
RT for visibility 🔁 thank you
Introducing Parker: The world's first AI Creative Director.
100+ brands like Grüns, Lume and Legends use us already.
RT + Comment "Parker" and I'll send you 100+ AI prompt engineers for hire.
We’ve NEVER raised investor capital.
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Like + RT + Comment “LEVERAGE” (must follow) and I’ll DM it