Always be analyzing how your content is performing. Understand where you should be focusing your creative energy based on feedback numbers. - Mark Avera #GaylordSocial
The starting point for content strategy is always your target audience. Consider what they want, how they behave and what they say. - Mark Avera #GaylordSocial
Your negative energy should be talked about with people IN PERSON. Your social media should be positive and long-term focused. Social media IS YOUR RESUME. - Kevin DeShazo #GaylordSocial
Think long-term in terms of social media posts. Remember that you are working towards your ultimate goal. Never focus on your current circumstances or current feelings. - Kevin DeShazo #GaylordSocial
Stay positive. Don't throw your complaints out to the internet. Hateful social media posts are never the answer. Posting your negative opinions only makes you look like an unstable person. - Kevin DeShazo #GaylordSocial
Instagram is the most widely adopted social media channel. It is the easiest platform to find influencers on, with TikTok on the up & coming. - Simply Social #GaylordSocial
Micro-influencers help shift the conversations about "who" influencers actually are. They have established trust because of their more personal attachment to followers. - Simply Social #GaylordSocial
When looking for the right influencers, people look for quality (engagement), quantity (follower count) and compliance (adhere to FTC guidelines). - Katie Nichols #GaylordSocial
The benefit of influencers is receiving organic content that you can implement into your marketing plan. They will stay authentic to their platform, which is great for your brand. - Katie Nichols #GaylordSocial
An influencer is someone who has the power to affect purchasing decisions of others. They have a following beyond their personal friends. - Katie Nichols #GaylordSocial