Anna Webb

PR student at the University of Oklahoma #boomer
Always looking for an adventure!

@GaylordCollege

[Anna Webb @_anna_webb]

Always use relevant hashtags that will appear on your target audience's explore page. - Mark Avera #GaylordSocial

[Anna Webb @_anna_webb]

Always be analyzing how your content is performing. Understand where you should be focusing your creative energy based on feedback numbers. - Mark Avera #GaylordSocial

[Anna Webb @_anna_webb]

Make sure your social media content stays grounded and goal-oriented. - Mark Avera #GaylordSocial

[Anna Webb @_anna_webb]

The starting point for content strategy is always your target audience. Consider what they want, how they behave and what they say. - Mark Avera #GaylordSocial

[Anna Webb @_anna_webb]

Content structure includes - substance, structure, workflow and governance. - Mark Avera #GaylordSocial

[Anna Webb @_anna_webb]

Your negative energy should be talked about with people IN PERSON. Your social media should be positive and long-term focused. Social media IS YOUR RESUME. - Kevin DeShazo #GaylordSocial

[Anna Webb @_anna_webb]

Think long-term in terms of social media posts. Remember that you are working towards your ultimate goal. Never focus on your current circumstances or current feelings. - Kevin DeShazo #GaylordSocial

[Anna Webb @_anna_webb]

Your social media content should add value to your followers feed. - Kevin DeShazo #GaylordSocial

[Anna Webb @_anna_webb]

Stay positive. Don't throw your complaints out to the internet. Hateful social media posts are never the answer. Posting your negative opinions only makes you look like an unstable person. - Kevin DeShazo #GaylordSocial

[Anna Webb @_anna_webb]

If you question whether you should post something, the answer is ALWAYS NO! - Kevin DeShazo #GaylordSocial

[Anna Webb @_anna_webb]

79% of brands use Instagram as their primary campaigning source. - Simply Social #GaylordSocial

[Anna Webb @_anna_webb]

Instagram is the most widely adopted social media channel. It is the easiest platform to find influencers on, with TikTok on the up & coming. - Simply Social #GaylordSocial

[Anna Webb @_anna_webb]

There are as many niches for micro-influencers as you can conceive. - Simply Social #GaylordSocial

[Anna Webb @_anna_webb]

Micro-influencers help shift the conversations about "who" influencers actually are. They have established trust because of their more personal attachment to followers. - Simply Social #GaylordSocial

[Anna Webb @_anna_webb]

Types of influencers include: mega-influencers, macro-influencers, micro-influencers, and nano-influencers. - Simply Social Media #GaylordSocial

[Anna Webb @_anna_webb]

Make sure you are always consistent with hashtag use. Communicate that with your influencers. - Katie Nichols #GaylordSocial

[Anna Webb @_anna_webb]

When looking for the right influencers, people look for quality (engagement), quantity (follower count) and compliance (adhere to FTC guidelines). - Katie Nichols #GaylordSocial

[Anna Webb @_anna_webb]

The benefit of influencers is receiving organic content that you can implement into your marketing plan. They will stay authentic to their platform, which is great for your brand. - Katie Nichols #GaylordSocial

[Anna Webb @_anna_webb]

You can have an influencer create, review, or do something. - Katie Nichols #GaylordSocial

[Anna Webb @_anna_webb]

An influencer is someone who has the power to affect purchasing decisions of others. They have a following beyond their personal friends. - Katie Nichols #GaylordSocial