I used to think GTM's 1st Party Cookie Variable = first-party tracking.
Wrong.
It only reads cookies like _fbp/_fbc and passes them to Meta CAPI.
A custom Stape subdomain creates/preserves stronger first-party cookies.
Reader β creator.
#GTM#MetaCAPI
After a month of procrastination I finally started setting up proper conversion tracking on my own website.
Every week I will share my progress what worked and what broke.
If I miss a week, remind me. π
#GTM#ServerSideTracking
Its not necessary that your new year shall have a happy beginning but be determined to have a happy ending of 2026.
I applied to 7 projects on Upwork but did not won any of them.
Just be consistent.
#HappyNewYear2026#upwork
On 28th Dec,2025 a job came across my upwork feed.
The project description was matching my skills so instantly applied and boosted my proposal so that it appears at the top to client.Its been more than 30hrs but no reply message from client yet!
#MetaPixelSetup#conversionsapi
If you are running click-to-whatsapp ads and wants to improve its performance, setup conversions api for your meta ads and scale performance with it.
P.S: I am here to help when needed
Server-Side GTM Transformation: Your Data Gatekeeper
Most marketers ship raw data to pixels. Smart ones clean it first.
Transformation strips phone numbers, emails etc before data hits Meta or GA4.
Privacy compliance without sacrificing accuracy.
#ServerSideTracking#GTM
GTM templates are prebuilt configs for tags, triggers, vars, etc. Instead of manual coding, use templates. Ex: For FB ads purchase tracking, use prebuilt FB Pixel template in #GTM. Just enter Pixel ID & select trigger (purchase event). Tag fires on purchase.