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Whenever I see people casually talk about social media managers and what they think the job entails, I can’t help but laugh.
It makes you realise how many people genuinely don’t understand what social media management involves.
You think it’s just about posting pictures, writing captions and putting content on a calendar?
There’s strategy, research, content planning, audience analysis, brand positioning, community management, trend monitoring, campaign execution, analytics, reporting and constantly finding new ways to keep a brand relevant.
And beyond all that, you need to understand the brand, its audience, its goals and the kind of conversations happening around it.
Posting is just one part of the job. There’s a whole lot of thinking, planning, creativity and execution that happens behind the scenes.
Social media management is not just about keeping an account active. It’s about building a brand, creating connections and driving results.
Whenever I see people casually talk about social media managers and what they think the job entails, I can’t help but laugh.
It makes you realise how many people genuinely don’t understand what social media management involves.
You think it’s just about posting pictures, writing captions and putting content on a calendar?
There’s strategy, research, content planning, audience analysis, brand positioning, community management, trend monitoring, campaign execution, analytics, reporting and constantly finding new ways to keep a brand relevant.
And beyond all that, you need to understand the brand, its audience, its goals and the kind of conversations happening around it.
Posting is just one part of the job. There’s a whole lot of thinking, planning, creativity and execution that happens behind the scenes.
Social media management is not just about keeping an account active. It’s about building a brand, creating connections and driving results.
Nigeria deserves a better social media platform, built around meaningful conversations.
That’s why I built Quibbles, where you can join communities, share ideas, learn, and connect with people who share your interests.
Join 4,000+ usersNigeria deserves a better social media platform, built around meaningful conversations.
That’s why I built Quibbles, where you can join communities, share ideas, learn, and connect with people who share your interests.
Join 4,000+ users.