Cameron McCarthy

Building @_westock | Owner @packers | Runner Of Distances 🏃| I Writing About Consumer Behavior👇

[Cameron McCarthy @_cameronkm]

Two things can be true here:

Insane choice when someone from the same draft class was the MVP runner up and in the Super Bowl

This is all the Packers fault

[Ian Rapoport @RapSheet]

Caleb Williams lands on the #Madden27 cover, via @EAMaddenNFL.

[Cameron McCarthy @_cameronkm]

Nothing will humble you more than riding the Gravitron in your late 30s

[Cameron McCarthy @_cameronkm]

Saw this coffee cup that leads to a new dad joke every day.

If you have a QR code on your retail product that just leads to your website it’s a waste of space.

Instead, I would rather embrace something like this, maybe a generator that leads to a new recipe idea everyday.

[Cameron McCarthy @_cameronkm]

Kings with a surprisingly strong beverage set

[Cameron McCarthy @_cameronkm]

Let’s talk about Oasis today.

How brands are speaking up and how your brand can be proactive in your fight against misinformation.

https://t.co/w1PIz4z9RR

[Cameron McCarthy @_cameronkm]

@willnitze Agree and I think I would put bonus points on if one of those channels is Club.

[Cameron McCarthy @_cameronkm]

@vasajurich My topic for the substack today, its def a big problem

[Cameron McCarthy @_cameronkm]

Liquid Death is stocking claw machines with plush toy cans and you think your going to win by just spending on RMN and setting your promo schedule.

If your brand is not showing up IRL and outside the store, you’re toast.

This is awesome and so glad I spotted it this weekend.

[Cameron McCarthy @_cameronkm]

@MichaelDBrandt Whats the playbook to support the expanded door count? That is a pretty differentiated mix of banners

[Cameron McCarthy @_cameronkm]

I fear this might actually be the best brand name/product combo we have ever seen.

[Karine Hsu @karine_hsu]

new better for you candy brand, HallPass 👀

from the stuffed puffs founder!!

[Cameron McCarthy @_cameronkm]

Liked this tweet so much I decided to write about it this week.

Check it out 👀

https://t.co/xzbpDQfqmj

[Nick Shackelford @iamshackelford]

BREZ has been placed in Sprouts, Wegmans, Total Wine, and Circle K

We spent a bag on Meta for 18 months
We made customers ask for us by name
We walked into every buyer meeting with sell-through data
We had ad spend ready to deploy locally on day one
We showed subscriber growth by zip code
We let demand do the pitching

Lesson: build aura through every other change first, THEN go retail.

[Cameron McCarthy @_cameronkm]

We’re sampling 75,000 units of Molly’s Suds at pediatrician offices this week 🤯

Meeting the customer where they are and converting it to retail.

As it should be

[Cameron McCarthy @_cameronkm]

Pair this with sticker packs on clippers near the cooler for an LTO item

Or

Put a $1 off IRC on the cans that is also a pack of stickers

Please and thank you

[BevNET.com @BevNET]

Olipop debuts its first major brand refresh since 2018, repositioning as “The feel good soda” with updated can designs, reformulated flavors and a national ad campaign 🎨🥤

The move comes as retail sales rise 20.8% to $604.7M.

https://t.co/aFY0ztVRzr

[Cameron McCarthy @_cameronkm]

@kieranmathew Congrats

[Cameron McCarthy @_cameronkm]

Very cool for the team at Brami.

My question is…

Did Banza miscalculate the timing to sell?

[Andrea @iiiitsandrea]

BRAMI closed a $33M Series B 👀‼️🍝

Led by VMG partners, new capital will be used to expand retail presence (they say it’s the number one growing pasta in the US right now) strengthen supply chain.

BRAMI uses lupini beans to give their products a boost of protein (21g per serving) 🫘🍝

[Cameron McCarthy @_cameronkm]

Why Is Every Brand Getting Into Target Right Now?

https://t.co/T86NMmI6Gn

[Cameron McCarthy @_cameronkm]

Excited for Oishii! 🍓🍓

We love working with them and the product is excellent.

[Nosh.com @noshdotcom]

Oishii has raised $150M in Series C funding to scale its indoor strawberry farms 🍓🌱 The round, led by SPARX, brings total funding to $370M and will support robotics, infrastructure and R&D as the company expands production and retail reach.

https://t.co/2tnyvhMFts

[Cameron McCarthy @_cameronkm]

I don’t hate this…

You know Kool-Aid is going to execute on taste which most of these brands miss on.

I think there is a pathway here.

[CNBC @CNBC]

Kool-Aid to launch electrolyte packets with no artificial dyes as part of Kraft Heinz makeover https://t.co/vfI8NDVi7J

[Cameron McCarthy @_cameronkm]

🤔🤔🤔

https://t.co/ni3K192BIV