Two things can be true here:
Insane choice when someone from the same draft class was the MVP runner up and in the Super Bowl
This is all the Packers fault
Saw this coffee cup that leads to a new dad joke every day.
If you have a QR code on your retail product that just leads to your website it’s a waste of space.
Instead, I would rather embrace something like this, maybe a generator that leads to a new recipe idea everyday.
Let’s talk about Oasis today.
How brands are speaking up and how your brand can be proactive in your fight against misinformation.
https://t.co/w1PIz4z9RR
Liquid Death is stocking claw machines with plush toy cans and you think your going to win by just spending on RMN and setting your promo schedule.
If your brand is not showing up IRL and outside the store, you’re toast.
This is awesome and so glad I spotted it this weekend.
BREZ has been placed in Sprouts, Wegmans, Total Wine, and Circle K
We spent a bag on Meta for 18 months
We made customers ask for us by name
We walked into every buyer meeting with sell-through data
We had ad spend ready to deploy locally on day one
We showed subscriber growth by zip code
We let demand do the pitching
Lesson: build aura through every other change first, THEN go retail.
We’re sampling 75,000 units of Molly’s Suds at pediatrician offices this week 🤯
Meeting the customer where they are and converting it to retail.
As it should be
Pair this with sticker packs on clippers near the cooler for an LTO item
Or
Put a $1 off IRC on the cans that is also a pack of stickers
Please and thank you
Olipop debuts its first major brand refresh since 2018, repositioning as “The feel good soda” with updated can designs, reformulated flavors and a national ad campaign 🎨🥤
The move comes as retail sales rise 20.8% to $604.7M.
https://t.co/aFY0ztVRzr
BRAMI closed a $33M Series B 👀‼️🍝
Led by VMG partners, new capital will be used to expand retail presence (they say it’s the number one growing pasta in the US right now) strengthen supply chain.
BRAMI uses lupini beans to give their products a boost of protein (21g per serving) 🫘🍝
Oishii has raised $150M in Series C funding to scale its indoor strawberry farms 🍓🌱 The round, led by SPARX, brings total funding to $370M and will support robotics, infrastructure and R&D as the company expands production and retail reach.
https://t.co/2tnyvhMFts