Today is a hard day. I shared this note with the @linear team today: We’ve made the difficult decision to increase our workforce. This is not a cost-cutting exercise or a reflection of anyone’s performance. We’re simply reimagining every role for the agentic AI era. We’re hiring. We’re sorry about that.
1. Why is everyone freaking obsessed with the death AI will bring? It's so stupidly...boring. Creativity is born from life, and not death.
2. As designers find their confidence to ship, I'd say bring it on the doom and gloom. Watch us thrive in this new world.
DESIGN: THE FIRST AI CASUALTY
I'm increasingly sure that 2026 signals the end of product design as a full-fledged stand-alone function within companies. If so, it will be the first role / function to be eliminated by AI on a go-forward basis.
Instead of hiring FT designers, startups are hiring / will hire design consultants to create a design system that the founder likes (this takes a few weeks max). Once the design system is finalized, PM/Eng feed it into their AI tool of choice to generate prototypes. The design system is refreshed annually by the same consultant.
Larger companies will likely not backfill design roles and will do some targeted attrition to reduce the design department to 20% the size it is today.
If you're a designer, I think you have two choices:
1. Become an entrepreneur: Start a design agency and become the go-to resource for design systems for startups and even larger companies. This can be a good recurring revenue business.
2. Become a builder: Add PM/Eng responsibilities to become a product builder.
Would suggest you embrace this proactively vs waiting for the other shoe to drop.
I'm really sorry about this - some of my best friends and the people I admire most and have learnt the most from are designers - but it seems inevitable.
@joshpuckett I can add more value at the final stages of building than ever before. Partnering with eng, shipping layers of refinement that previously would be scoped out. It’s really fun.
Buys flip phone for 12 year old.
Just calls and text he thinks.
Unbox.
Phone has YouTube, and Facebook 💀
Can’t uninstall.
WTF.
Asks Claude for help. “My phone sucks, need to jailbreak.”
1 hour later, custom python script done.
Phone fixed.
Kid happy.
Incredible.
From a team of 4 and ~$40K ARR to now ~400 and $100M ARR, it's been remarkable to watch @tejasmanohar@kashgupta_ & @joshwget build @HightouchData. The definition of grit, creativity and maniacal execution. Congrats on the milestone team!
https://t.co/mydol2NDYj
Congrats @HightouchData team for the successful entry into the AI marketing space. Excellent example of how to build a compound startup starting with a single product. 🚀