Cole Evans

Founder & CEO, Evans Company | Proven Strategies to Grow Your Business and Your Brand

[Cole Evans @_colegevans]

I've recorded over 200 podcast episodes.

Here are some basics for getting started.

[Cole Evans @_colegevans]

Everyone's a marketer, or at least they think they are when it comes to opinion time.

Make sure you have the correct stakeholders in the room when it's time to make decisions in your business.

[Cole Evans @_colegevans]

@krainak I completely agree.

[Cole Evans @_colegevans]

Same prompt
Sora video on the left
@grok images on the right

Make sure you are familiarizing yourself with each platform and where they are in development.

Everyone knows techs don't wear shoes like that.

@X delivered diversity options. ✅

[Cole Evans @_colegevans]

when the audio and video don’t align, I have a hard time processing

[Cole Evans @_colegevans]

1 - find your best performing post over the last month that has nothing to do with holidays

2 - Boost that post in your local 10-mile radius

3 - Find another best performer

4 - Repeat St 2

5 - Split test your creative (same spend, diff creative)

Spoiler alert - it works!

[Cole Evans @_colegevans]

B2C,

Email is your friend.

Give it attention.

Nurture it.

It will pay dividends.

[Neil Patel @neilpatel]

Here are the best-converting traffic sources for B2B and B2C.

When looking at the data, remember that the best-converting traffic sources don’t always produce the best ROI.

For example, paid traffic converts well but typically costs more than any other channel.

Don’t just optimize for conversion rate, optimize for ROI.

[Cole Evans @_colegevans]

@matt_gray_ "Zoom in on the words" - love it!

[Cole Evans @_colegevans]

@realgwill thanks for the follow!

[Cole Evans @_colegevans]

@garyvee you too

[Cole Evans @_colegevans]

@matt_gray_ Great picture 📸

[Cole Evans @_colegevans]

@danielfazio 👏🏼

[Cole Evans @_colegevans]

@thedeshudson punch to the throat truth

[Cole Evans @_colegevans]

@thesavvyghost 🎤🫳

[Cole Evans @_colegevans]

@darrenmarble Solid advice. 😆

[Cole Evans @_colegevans]

@rubenhassid Yes!

[Cole Evans @_colegevans]

Relationships

Invest EARLY, in professional relationships, networking, and development.

Cultivating solid professional relationships pay dividends in your career path.

Plant seeds today for tomorrow’s harvest.

[Cole Evans @_colegevans]

@matt_gray_ Community is where it all starts

[Cole Evans @_colegevans]

Circa 1984