The Directions Group

A strategic insights firm helping businesses grow, innovate, and differentiate through integrated intelligence.

[The Directions Group @_directionsgrp]

At the Pharma Market Research Conference (PMRC), The Directions Group is teaming up with Alcon and Lunt Associates to reveal how patterns in real world surgeon behavior can uncover hidden opportunities, with AI transforming those insights into strategy.

[The Directions Group @_directionsgrp]

AMO is product marketing testing, reassembled. It lets patients and physicians build different configurations of messaging and packaging, then ranks every combination with purchase likelihood scores and clear signals on what to invest in and what to avoid.

[The Directions Group @_directionsgrp]

Culture isn't something you talk about once a year. It's something you live every day. This October, we paused to show gratitude and celebrate what makes our work possible: our people. Our team has shown up with courage, collaboration and curiosity. #grateful

[The Directions Group @_directionsgrp]

Restaurant consumers want it all: healthy AND comfort food, value AND experience, less frequent visits but higher expectations. 🤔

🎧@QSRmagazine Uncut Podcast with our very own Will Krieger & Erin Dougherty

https://t.co/doJ0PN0HLo

[The Directions Group @_directionsgrp]

Your brand tracking report lands on your desk. Now what?

Strategic teams transform metrics into competitive intelligence that predicts market shifts and customer needs.

📖 "The Power of Brand Tracking" https://t.co/qlPPm2UddO

#BrandTracking

[The Directions Group @_directionsgrp]

Restaurant traffic is changing as Americans tighten their belts; but is it possible to predict how specific customers are changing their away-from-home eating? 🍔🥗​

https://t.co/4HiOnK1Yc5

[The Directions Group @_directionsgrp]

Brand strategy is rapidly evolving as artificial intelligence and human creativity merge to set new standards in communication. ​

CC Swiney, Data Consultant, reveals what top marketing teams are doing differently. Read Full article: https://t.co/vSSzpCvq6x

[The Directions Group @_directionsgrp]

How do you stress-test your strategy? We use wargaming—simulating real-world scenarios and competitor moves to find blind spots and spark new ideas. Would you be ready for your competitor’s next bold move?
Learn more: https://t.co/tr964UFYU6
#Wargaming #Strategy

[The Directions Group @_directionsgrp]

🔵 The Directions Group powers blueberry industry strategy!
Ken Gilliam + Cassidy Marn join “The Business of Blueberries” podcast to talk data, strategy, and impact with USHBC.
🎧 Listen now: https://t.co/5gA49EK1lb

#TheDirectionsGroup #USHBC #BlueberryIndustry #DataToAction

[The Directions Group @_directionsgrp]

Access The Full Webinar Now: https://t.co/rjLtOLvgid

[The Directions Group @_directionsgrp]

GLP-1s are changing how and what Americans eat—is your QSR ready?
Discover how to adapt.
➡️ 36% of your most loyal customers are most likely to use GLP-1s
➡️ Smaller portions, new menu options, and rising competition
➡️ Learn how to adapt—watch the full webinar (link in reply)

[The Directions Group @_directionsgrp]

Say hello to ARIN — your AI-powered survey companion.
💬 Real conversations, not one-way surveys
🧠 2.5x more insight
📈 90%+ response rates
🔍 Built into our Integrated Intelligence Framework
Not just a feature — a smarter way to connect. #AIPowered #Arin #QualIntelligence

[The Directions Group @_directionsgrp]

Memorial Day reminds us of the profound cost of freedom.

Today, we honor and remember those who gave everything in service to our nation. Their sacrifice will never be forgotten.

[The Directions Group @_directionsgrp]

Fast-casual & QSR leaders: The next breakthrough isn't on the plate—it's behind the counter.​

Discover how investing in employee benefits can enhance customer satisfaction.​

Read the case study: https://t.co/6DTsm5zGaI​

#FastCasual #QSR #Strategy #EmployeeExperience

[The Directions Group @_directionsgrp]

🚜 The Directions Group + Idealyst Innovation are teaming up to bring smarter, integrated intelligence to the agri-food space.

Together, we're helping farmers and ag brands stay resilient in a high-risk environment. 🌾

🔗 Read more: https://t.co/0mHXAFDLgt

[The Directions Group @_directionsgrp]

One month into the season, the landscape is shifting fast.

Those who tap into fresh insights today will lead the charge tomorrow.

Don’t let opportunities slip through your fingers. Let data guide your next big move.

Ready to grow?

#MarketInsights #TheDirectionsGroup

[The Directions Group @_directionsgrp]

CEO Elizabeth Finn’s article, “Moving Forward Together in Celebration of Women’s History Month,” highlights our dedication to empowering women. Discover how empathy and purpose drive change and foster growth. Read more: https://t.co/fNOFnKU1Fy

#WomensHistoryMonth

[The Directions Group @_directionsgrp]

Authenticity Builds Loyalty.

African American consumers drive $1.8 trillion in spending. Real engagement wins, while performative marketing falls short. Jared Grandy, research and innovation consultant, explains how.

Read more: https://t.co/LZWv2kicrC

[The Directions Group @_directionsgrp]

🌊 The Health Tidal Wave is here! Chronic disease is rising, costs soaring & lifespan outpacing health span. Join us Feb 20, 2PM ET for “Preparing for the Tidal Wave.” Register: https://t.co/PaXrlEljGp #TidalWaveWebinar