Adebiyi Samuel | DTC Conversion Designer

Your product isn't hard to sell. Your store is making it hard to buy. Built a creatine gummy sales page. ROAS went 3x.

[Adebiyi Samuel | DTC Conversion Designer @_ecomsam]

“The I Always Quit Creatine in Week 2 Starter Pack” claymation is great because it is painfully specific.

The shaker.
The chalky powder.
The missed dose.

None of these feels like a big problem alone.

Together, they quietly kill the habit.

That’s the conversion angle:

Make the friction funny enough to notice - and specific enough to recognize.

Angle: Humorous truth + buyer friction diagnosis

Why it works: The humor earns attention, while the recognizable sequence explains why a simpler format can feel like a better choice.

Try these angles for your next creatives...

[Adebiyi Samuel | DTC Conversion Designer @_ecomsam]

The strongest part of this static ad isn’t the product shot.

It’s the objection it answers:

“Will creatine make me look bloated?”

Instead of saying “our gummies are better,” the creative turns the fear into a simple visual comparison:

Undissolved powder → water trapped in the gut
Micronized format → easier-to-understand alternative

That’s why native-looking static ads can outperform polished product ads:

They don’t begin with the product.

They begin with the buyer’s doubt.

A useful structure for Meta creatives:

Objection → explanation → visual contrast → product as the resolution

One important caveat: the mechanism and claims still need to be scientifically substantiated and compliant with Meta’s policies.

The winning angle is not “buy creatine.”

It’s:

“Here’s why the result you want may come with a trade-off, and how this product is designed to address it.”

Angle: Buyer friction diagnosis

Why it works: It shows how a static ad can convert attention into intent by naming a specific objection, simplifying the mechanism, and positioning the product as the answer rather than the starting point.

Quality check: 15/16 - Specific, practical, and grounded in the supplied creative; the main trade-off is that the post discusses the conversion hypothesis, not a verified performance result.

[Adebiyi Samuel | DTC Conversion Designer @_ecomsam]

I have that Role, the lines are falling unto me in pleasant places, my share Is wonderful.

Tweeting into existence.

[Adebiyi Samuel | DTC Conversion Designer @_ecomsam]

Most DTC brands ruin their BFCM emails by just screaming "SALE".

Here is how we designed this 47% off campaign to sell ROI, not just the discount:

• Framed the offer as a "Cheat Code" to shift mindset
• Added a "Verified Flights" bar to kill sizing anxiety
• Sold the $70 checked-bag savings instead of boring zipper specs

Stop sending digital coupons. Start selling the outcome.

DM me "BFCM" and I’ll send you the Figma wireframe.

[Adebiyi Samuel | DTC Conversion Designer @_ecomsam]

Most DTC brands ruin their BFCM emails by just screaming "SALE".

Here is how we designed this 47% off campaign to sell ROI, not just the discount:

• Framed the offer as a "Cheat Code" to shift mindset
• Added a "Verified Flights" bar to kill sizing anxiety
• Sold the $70 checked-bag savings instead of boring zipper specs

Stop sending digital coupons. Start selling the outcome.

DM me "BFCM" and I’ll send you the Figma wireframe.

[Adrian @adriankuleszo]

Are you kidding me?!

It just one-shot this badge animation

[Adebiyi Samuel | DTC Conversion Designer @_ecomsam]

47% of shoppers abandon their cart over one doubt. Will this actually fit me. (Cloudinary, 2023, apparel and footwear)

That's clothing data, not luggage. But suitcases carry a second layer of the same doubt. Will it fit me, and will it fit the airline.

Away's old PDP answered neither. Price, colour, Add to cart. The fit question sat unanswered until checkout, or worse, the gate.

I rebuilt the buy box around the doubt instead of the discount.

Pick your airline, get a verdict immediately.
British Airways selected.
"Fits the cabin, zipped."
55.1 × 36.7 × 22.9cm inside BA's 56 × 45 × 25cm allowance.
Expanded, still inside it.

Three moves get you there on any page carrying this same objection:

1. Name the exact doubt your buyer is silently running, not the generic one.

2. Answer it inline, before the price, not inside an FAQ nobody opens.

3. Let the price show up last, as confirmation, not as the ask.

I haven't run this live, so I won't hand you a fake lift number. But 47% of people are already walking away from a doubt this small in a different category.

Resolving it before the CTA is the test worth running.

[Adebiyi Samuel | DTC Conversion Designer @_ecomsam]

@_sameerrr0 @X @Support Agreed. Thanks man... Love your work by the way 👏

[Adebiyi Samuel | DTC Conversion Designer @_ecomsam]

Static Ads for NativePets Probiotics🩵

[Adebiyi Samuel | DTC Conversion Designer @_ecomsam]

@Atomthecreator So much money 'keeps going' into marketing.

[Adebiyi Samuel | DTC Conversion Designer @_ecomsam]

@TheObiLeonard @Mazerance Masterpiece, I'm in awe ❤️❤️

[Adebiyi Samuel | DTC Conversion Designer @_ecomsam]

Static Ads for NativePets Probiotics🩵

[Adebiyi Samuel | DTC Conversion Designer @_ecomsam]

Cooking some ads lately, revealing soon 🔥

[Adebiyi Samuel | DTC Conversion Designer @_ecomsam]

Why 92% of adults in the 1990s slept soundly without taking a single mg of melatonin (and why 10mg gummies are keeping you awake at 3 AM).

Only 8% of chronic insomniacs in America felt refreshed after taking synthetic melatonin last year.

In 1990, over 90% of adults who used simple wind-down routines fell asleep naturally.

What changed?

High-dose synthetic melatonin gummies.

I was sitting in my kitchen at 3 a.m. staring at a bottle of 10mg melatonin gummies, completely furious.

I had been taking them every night for 18 months just to get 4 hours of broken sleep.

My primary care doctor at Sutter Health kept telling me to take more.

So I kept increasing the dosage.

5 milligrams became 10 milligrams.

10 milligrams became 15 milligrams.

Every morning I woke up feeling like my head was full of wet cement.

Meanwhile my husband would fall asleep in 4 minutes without taking a single thing.

I kept asking myself what I was doing wrong.

I tried blue-light glasses.

I tried blackout curtains.

I tried magnesium sprays that burned my skin.

Nothing worked.

Last month I was scrolling through a long thread on X.

I saw a reply from a functional neuroscientist out of Austin that made me drop my phone.

She wrote that flood-dosing synthetic melatonin forces your brain to shut down its natural receptors.

When you dump 10mg of synthetic hormones into your bloodstream, your pineal gland goes completely dormant.

This creates Melatonin Desensitization.

Your brain erases its own internal sleep signal because it is being overwhelmed from the outside.

Imagine trying to teach someone to hear a whisper while a jet engine is blasting next to their ear.

They lose the ability to detect normal sound completely.

That is what synthetic melatonin gummies do to your nervous system.

It is hormone suppression disguised as a wellness product.

I went down a rabbit hole for 4 hours.

I checked clinical studies on high-dose sleep aids.

The average adult produces less than 0.3 milligrams of natural melatonin per night.

Yet store shelves are packed with 10 milligram gummy jars.

That is over 30 times what your body actually makes.

You are not failing to sleep because you lack drugs.

You are failing to sleep because synthetic hormones erased your brain's natural cortisol-to-melatonin rhythm.

The next morning I called an integrative health center in Scottsdale.

I spoke directly with their chief holistic formulation advisor.

I asked him why these brands keep selling synthetic melatonin if it ruins your natural cycle.

He said synthetic melatonin is extremely cheap to manufacture and highly addictive to consumers who do not know better.

He told me if you want real sleep, you have to target all 4 sleep systems simultaneously:

Mind, Stress, Rhythm, and Mood.

You do not knock the brain out cold with synthetic hormones.

You blunt nighttime cortisol and let the body create its own rest cycle.

Cortisol Reduction $\rightarrow$ Alpha Wave Activation $\rightarrow$ Natural Sleep Signals restored.

He recommended Winks, a melatonin-free nightly drink mix.

It uses AlphaWave L-Theanine to boost alpha brain waves for immediate mental calm.

It uses Sensoril Ashwagandha to blunt nighttime cortisol spikes.

It uses Affron Saffron to restore deep sleep quality without hormone suppression.

I was skeptical because I thought I needed heavy pills to knock me out.

I ordered one bag because I was done waking up groggy.

Night 1 I mixed one stick into cold water 30 minutes before bed.

I did not feel a sudden chemical crash like melatonin gives you.

My mind just grew quiet.

Night 2 I woke up at 7:00 a.m. without an alarm.

No brain fog.

No heavy eyes.

Night 3 my husband looked at me at breakfast and said you look completely different.

Week 1 my sleep tracking score jumped from 58 to 84.

Week 2 I went through 14 consecutive days without waking up at 3 a.m. once.

The signal my body lost for 18 months returned in less than 10 days.

I posted about it in our local neighborhood WhatsApp group.

Three other women who were hooked on melatonin gummies tried it.

All three stopped taking melatonin within two weeks.

One of them, Sarah Miller, said her morning anxiety vanished completely once she stopped taking synthetic hormones.

If you are waking up at 3 a.m. with your heart racing...

It is not genetics.

It is synthetic melatonin blocking your body's natural sleep loop.

EDIT: My bad I totally forgot to add the link to my original post, my DMs are blowing up with people asking where to get it.

Here is their official page: https://t.co/wCoys6qNvT

This link should explain the full science behind how it works better than I can.

[Adebiyi Samuel | DTC Conversion Designer @_ecomsam]

Cooking some ads lately, revealing soon 🔥

[Adebiyi Samuel | DTC Conversion Designer @_ecomsam]

@dancodeua Let's keep going 💪

[Adebiyi Samuel | DTC Conversion Designer @_ecomsam]

@ofabiofe @ecomloki DM?

[Joseph Brendan @Joe_brendan_]

PLEASE REPOST

I am part of an energy start-up that's researching and building green and sustainable energy solutions in Africa

We have our Energy conference in partnership with the university of port Harcourt coming up in few days

Speakers and participants from around Africa and Europe will be present

Go to https://t.co/FwQt2o47NN to register for free

[Adebiyi Samuel | DTC Conversion Designer @_ecomsam]

@EmerieOnoh Knowledge unapplied is potential power

[Adebiyi Samuel | DTC Conversion Designer @_ecomsam]

@ecomrudolfs Start now, iteration process begins earlier.

[Adebiyi Samuel | DTC Conversion Designer @_ecomsam]

@ltvjack unreal 😂😂😂

[Adebiyi Samuel | DTC Conversion Designer @_ecomsam]

@Atomthecreator Failure is not an option eh?

[Adebiyi Samuel | DTC Conversion Designer @_ecomsam]

Why 92% of adults in the 1990s slept soundly without taking a single mg of melatonin (and why 10mg gummies are keeping you awake at 3 AM).

Only 8% of chronic insomniacs in America felt refreshed after taking synthetic melatonin last year.

In 1990, over 90% of adults who used simple wind-down routines fell asleep naturally.

What changed?

High-dose synthetic melatonin gummies.

I was sitting in my kitchen at 3 a.m. staring at a bottle of 10mg melatonin gummies, completely furious.

I had been taking them every night for 18 months just to get 4 hours of broken sleep.

My primary care doctor at Sutter Health kept telling me to take more.

So I kept increasing the dosage.

5 milligrams became 10 milligrams.

10 milligrams became 15 milligrams.

Every morning I woke up feeling like my head was full of wet cement.

Meanwhile my husband would fall asleep in 4 minutes without taking a single thing.

I kept asking myself what I was doing wrong.

I tried blue-light glasses.

I tried blackout curtains.

I tried magnesium sprays that burned my skin.

Nothing worked.

Last month I was scrolling through a long thread on X.

I saw a reply from a functional neuroscientist out of Austin that made me drop my phone.

She wrote that flood-dosing synthetic melatonin forces your brain to shut down its natural receptors.

When you dump 10mg of synthetic hormones into your bloodstream, your pineal gland goes completely dormant.

This creates Melatonin Desensitization.

Your brain erases its own internal sleep signal because it is being overwhelmed from the outside.

Imagine trying to teach someone to hear a whisper while a jet engine is blasting next to their ear.

They lose the ability to detect normal sound completely.

That is what synthetic melatonin gummies do to your nervous system.

It is hormone suppression disguised as a wellness product.

I went down a rabbit hole for 4 hours.

I checked clinical studies on high-dose sleep aids.

The average adult produces less than 0.3 milligrams of natural melatonin per night.

Yet store shelves are packed with 10 milligram gummy jars.

That is over 30 times what your body actually makes.

You are not failing to sleep because you lack drugs.

You are failing to sleep because synthetic hormones erased your brain's natural cortisol-to-melatonin rhythm.

The next morning I called an integrative health center in Scottsdale.

I spoke directly with their chief holistic formulation advisor.

I asked him why these brands keep selling synthetic melatonin if it ruins your natural cycle.

He said synthetic melatonin is extremely cheap to manufacture and highly addictive to consumers who do not know better.

He told me if you want real sleep, you have to target all 4 sleep systems simultaneously:

Mind, Stress, Rhythm, and Mood.

You do not knock the brain out cold with synthetic hormones.

You blunt nighttime cortisol and let the body create its own rest cycle.

Cortisol Reduction $\rightarrow$ Alpha Wave Activation $\rightarrow$ Natural Sleep Signals restored.

He recommended Winks, a melatonin-free nightly drink mix.

It uses AlphaWave L-Theanine to boost alpha brain waves for immediate mental calm.

It uses Sensoril Ashwagandha to blunt nighttime cortisol spikes.

It uses Affron Saffron to restore deep sleep quality without hormone suppression.

I was skeptical because I thought I needed heavy pills to knock me out.

I ordered one bag because I was done waking up groggy.

Night 1 I mixed one stick into cold water 30 minutes before bed.

I did not feel a sudden chemical crash like melatonin gives you.

My mind just grew quiet.

Night 2 I woke up at 7:00 a.m. without an alarm.

No brain fog.

No heavy eyes.

Night 3 my husband looked at me at breakfast and said you look completely different.

Week 1 my sleep tracking score jumped from 58 to 84.

Week 2 I went through 14 consecutive days without waking up at 3 a.m. once.

The signal my body lost for 18 months returned in less than 10 days.

I posted about it in our local neighborhood WhatsApp group.

Three other women who were hooked on melatonin gummies tried it.

All three stopped taking melatonin within two weeks.

One of them, Sarah Miller, said her morning anxiety vanished completely once she stopped taking synthetic hormones.

If you are waking up at 3 a.m. with your heart racing...

It is not genetics.

It is synthetic melatonin blocking your body's natural sleep loop.

EDIT: My bad I totally forgot to add the link to my original post, my DMs are blowing up with people asking where to get it.

Here is their official page: https://t.co/wCoys6qNvT

This link should explain the full science behind how it works better than I can.