Emad Masroor

Thinking out loud on business, tech & what's building.
Host of @KlawdTalks - global conversations every week. Writing about strategy, growth & the future.

[Emad Masroor @_emadmasroor]

Hi Twitter!

I spend my days figuring out why great SaaS products still lose customers (spoiler: it's usually not the features).

Excited to share what I'm learning about retention, adoption, and making products stickier.

[Emad Masroor @_emadmasroor]

Users don’t leave bad SaaS products.

They leave confusing ones.

[Emad Masroor @_emadmasroor]

No amount of creative design or content can ever build a brand.

Brand means expectation, which is built over years and years of delivering the same results.

Your brand is an expectation. And expectations are built over decades. Not with a few fancy logos and graphics.

[Emad Masroor @_emadmasroor]

Take a break from worrying about what you can't control. Live a little.

[Emad Masroor @_emadmasroor]

Never get tired of fixing yourself.

[Emad Masroor @_emadmasroor]

Life's better when nobody knows anything about you.

[Emad Masroor @_emadmasroor]

Grow privately.

[Emad Masroor @_emadmasroor]

Never tell people more than they need to know.

[Emad Masroor @_emadmasroor]

Achieving that goal or being with that person will not make you happy.

[Emad Masroor @_emadmasroor]

A smooth sea never made a skilled sailor.

[Emad Masroor @_emadmasroor]

When you constantly criticize someone even though they are trying their best, eventually they may stop trying altogether.

[Emad Masroor @_emadmasroor]

Don't you dare quit.

[Emad Masroor @_emadmasroor]

Just be honest, it saves everyone's time.

[Emad Masroor @_emadmasroor]

Guys, we are not going back to what broke us.

[Emad Masroor @_emadmasroor]

Money has nothing to do with a wealthy life. True wealth is having people you love right next to you, said someone from Ukraine.

[Emad Masroor @_emadmasroor]

Be teachable. You're not always right.

[Emad Masroor @_emadmasroor]

Slowly becoming more aware of what's really worth my energy.

[Emad Masroor @_emadmasroor]

If you want to make someone happy, give them your ears before your heart.

[Emad Masroor @_emadmasroor]

Beauty has a lot to do with character.

[Emad Masroor @_emadmasroor]

You don't realise how exhausted you are by the hyper visibility until you completely withdraw from it.