evergi

Helping innovation teams validate their next new launch • tweeting about what's next in wellness ➡️ Creator: @Brightfieldgrp

[Brightfield Group @brightfieldgrp]

4 major trends we explored in our new report on wellness consumers

A THREAD 🧵

[Brightfield Group @brightfieldgrp]

Tomorrow is Thursday, do you know what that means?

Our Bi-weekly Newsletter will be hitting your inbox! Don't miss out on the latest updates and insights from our team of experts. Sign up today:
https://t.co/QfTsXJpXMK

[Brightfield Group @brightfieldgrp]

Interestingly, we found that coconut water drinkers experience higher stress levels than the general population. Rather than taking prescription medications, they opt for natural remedies such as CBD, cannabis, and meditation to remedy stress.
https://t.co/YtMTRXv4bI

[evergi @_evergi]

Who is drinking Coconut Water? 🥥

According to our research on #coconutwater drinkers tend to have higher incomes, are predominantly female, and are more likely to have children than the general population in the US.

Learn more:
https://t.co/8BlXVlPz7k

[Brightfield Group @brightfieldgrp]

Over the past year, Citron, Grapefruit, and Jasmine have seen a significant increase in social media mentions, per our consumer social listening data.

Citron, has become a quick favorite, with a 43% increase in social media mentions in the last 3 months.
https://t.co/FYtHNVg01B

[evergi @_evergi]

Our consumer data showed that there are a number of snacks that Gen Z prefers, such as:
- Plant-based snacks 🌱
- Snack bars 🍫
- Snack bites 🍬

Check out our blog to gain insight into Gen Z's snacking habits and preferences:
https://t.co/kS62TVVdRw

[Brightfield Group @brightfieldgrp]

How important is focus to Gen Z?

Recent consumer insights from Brightfield indicate that Gen Z is particularly interested in finding ways to improve their focus, with 71% actively seeking out products for this purpose compared to just 23% of baby boomers.
https://t.co/dOSaeIoBPx

[KCSA Podcast Labs @KCSAPodcastLabs]

In our new episode, @BethanyMGomez, Co-Founder & Managing Director of @brightfieldgrp, showcases its wellness platform, @_evergi & emphasizes the importance of market research in the cannabis space & aligning w/ the cultural identity of cannabis consumers: https://t.co/G65EkWWB8H

[evergi @_evergi]

Gen Z is changing the game in the snacking industry. This younger generation is seeking out unique and healthier snack options that cater to their busy lifestyles and personal preferences.

Explore the snacking habits of Gen Z 🍪:
https://t.co/YjfIOO7VpQ

[Brightfield Group @brightfieldgrp]

New Blog Post: "From Beer to Bud, Why Gen Z is Drinking Less Alcohol"

According to the @_evergi Wellness Trends report, younger consumers are reducing their consumption of alcohol in order to improve their mental health and overall well-being.
https://t.co/VyJYJVVHm7

[evergi @_evergi]

In social conversations about sports nutrition this year, the most talked about ingredients were as follows:
1. Creatine 💪
2. Chia Seeds 🌱
3. Caffeine ⚡
4. Honey 🍯
https://t.co/MjRBa9SvF2
#wellness #healthandfitness #healthylifestyle #sportsnutrition

[evergi @_evergi]

The demand for plant-based proteins was particularly strong this year - according to our data, mentions of the product category saw impressive growth and a peak share of voice in June 2022, rising to 19% of all #sportsnutrition conversations online.

https://t.co/w9N7OQpwNQ

[evergi @_evergi]

Millennials are leading the charge for a healthier lifestyle! With 57% of millennials trying to lose weight and 80% following a specific diet, it's clear that this generation is committed to their health and wellness goals.

More from our blog:
https://t.co/uIX5XBWd9w

[Brightfield Group @brightfieldgrp]

The month of January draws to a close, leaving us to ask: was it a Dry January or a High January?

Our @_evergi consumer data found that of those who are drinking less alcohol, 58% report that they distinctly swap out alcohol for cannabis.
https://t.co/Ur434Lbvpz #dryjanuary

[evergi @_evergi]

Why does it seem like everyone is catching colds and cases of the flu?

For this flu-fighting season, we curated a report that highlights who exactly the immunity consumer is and what products they're purchasing.

Check it out here:
https://t.co/weU2Q3Dz1S

[Brightfield Group @brightfieldgrp]

Dry January is a New Year's sober movement. However, 58% of consumers who reported drinking less in 2022 reported swapping alcohol for cannabis.

Could this mean Dry January is really High January? Find out:
https://t.co/zQOcZVHErM

[Brightfield Group @brightfieldgrp]

As part of our effort to help you formulate a successful strategy for 2023, we have developed a report of the major market forces that shaped the market in 2022 and those that will contribute to revenue growth during 2023.

Download the report here:
https://t.co/AiWG9TfUja

[evergi @_evergi]

The trend of Dry January is stronger than ever, but a new trend has come onto our radar in 2023- "Veganuary".

Veganuary is a UK-based campaign that encourages meat-eaters worldwide to try veganism for the month of January.

Vegan trends in 2023:
https://t.co/qrxUDoqjZ0

[evergi @_evergi]

From Our Latest Insights 💡:
"Exercise is the most talked about need state on social media, showing up in 32% of conversations."

[evergi @_evergi]

@vegabondslife @LoveMySilk's Almond Milk Strawberry Yogurt 🍓