FOHAs UNITE! 🇦🇺🇰🇷🇨🇳🇯🇵🇹🇼🇵🇭
Go behind the scenes of the “IAM AHOF” campaign, the latest high-energy collaboration produced by @IAMWORLDWIDE_PH feat. the nine-member multinational K-pop group @ahof_official for the wildly popular IAM Amazing Organic Barley Gummies.
From concept development and creative direction to styling, choreography, production design, and camera execution, the campaign was designed to capture the bold, youthful, and next-generation spirit that both AHOF and the IAM Amazing Organic Barley Gummies represent.
Every frame was crafted to reflect the polished edge of K-pop visual culture while staying true to the uplifting identity of IAM Worldwide.
The campaign also marks the official launch of the “IAM NEXT” series, a new direction for the wellness brand now focused on spotlighting the next generation of global stars shaping youth culture, entertainment, and trends.
Adding to the energy of the campaign is the use of “The Universe” (Korean: 파랑 학교, 초록 잔디, 빨간 운동화), a popular track by AHOF released in 2025.
The song serves as a nostalgic, feel-good tribute to their journey on the SBS survival show “Universe League,” where the group was originally formed.
More than just a commercial shoot, this latest IAM campaign feat. AHOF represents a new era of youth-driven branding where global pop culture, wellness, and entertainment converge into one powerful visual narrative.
Watch the exclusive behind-the-scenes moments, candid interactions, and the creative process that brought the campaign to life.
#IAMAHOF
#IAMNext
#IAMWorldwide
No AHOF please stay true to your roots!!! The industry needs yearning music not another song filled with "BOOM KLAK CHOOM TAK TSKRRR BRRRAK DOOM CHA POW SKRRTT"