@humfhuang I’m curious though. I love the idea of building a following on X, and I’m sure a lot people are. But have you been able to convert your audience to paying clients/customers? Or is there a plan in the works for that?
@thevivektiware I’d say it’s time… and motivation. Lol. I think my paunch isn’t too noticeable at this time so I’ll postpone working out for now.
I used to be a fitness enthusiast, but well… life happened
Your life slows down only if your mind accepts that reality.
Like Wade Wilson said in Deadpool, I’m living until 102
And I add, I’m going to enjoy every second of it 😁😁
So that meant my day was often spent banging my head at a valuable but usually impossible task that prevented me from doing anything else.
But now I know better.
I’ll begin with my easiest tasks and get some quick wins which would encourage me to finish the rest.
@BrianTracy lied to me.
I read his book, Eat That Frog, and he advised to begin with your most difficult tasks.
The problem? Difficult tasks took a lot of time, and I seldom made progress on them. Worse, the perfectionist in me couldn’t leave unfinished work lying around
I write content that actually grows your revenue and audience while you get the credit and keep your authentic voice.
Join 50+ clients already winning. DM me today 😎
Right now, you probably have 100–200 people viewing your WhatsApp status every day.
But here is the problem: most of them are friends, family members, old classmates, colleagues, and people who may not actually be your ideal customers.
That is why selling can feel difficult.
It is not because they are bad people or because your product is not valuable. They are simply not the people who need what you are selling right now.
So the real question is:
How do you get your ideal customers?
There are two major ways:
Organically
Through paid ads
But before choosing either option, you need to first create an avatar for your ideal customer.
What is an avatar?
An avatar is a specific profile of the person most likely to buy your product or service.
Not everybody.
For example, if you sell wedding dresses, your avatar is not “women.”
Your avatar could be:
“A bride between 24 and 35 years old, planning her wedding in Lagos, who wants a classy wedding dress but is worried about getting the right fit, quality, and value for her money.”
That is a much clearer person to market to.
When you know your avatar, you will understand:
What they want
What problems they are facing
What they are afraid of
What kind of content will get their attention
Where to find them
What message will make them take action
Instead of trying to market to everybody, you focus your marketing on the people most likely to buy.
Now, back to getting your ideal customers.
1. Organic marketing
Organic marketing means using content, referrals, social media posts, WhatsApp status, TikTok, Instagram, X, and other free methods to attract customers over time.
It works.
But if you are just starting out, I would not advise relying only on organic marketing.
Why?
Because it can take time.
You may need to post consistently, test different content styles, build trust, engage people, and repeat that process for months before you start seeing substantial results.
Many business owners get frustrated because they post for a few weeks, get little engagement, make few sales, and conclude that their business is not working.
The business may be good. They just have not reached enough of the right people yet.
2. Paid ads
Paid ads allow you to put your business directly in front of people who fit your ideal customer avatar.
For example, if you sell wedding dresses in Lagos, you can run an ad targeting women within a certain age range, living in Lagos, who are interested in weddings, bridal fashion, engagement content, and related topics.
This makes ads one of the fastest ways to get attention, leads, and sales—especially when you are starting.
But ads only work well when you do them properly.
You cannot simply post any random flyer, boost it, and expect customers to rush in.
You need:
A clear offer
The right customer avatar
Strong pictures or videos
A message that speaks to the customer’s actual needs
A simple way for interested people to contact you
A system for following up quickly
Ads are not magic. They are a tool.
When you understand your customer and communicate your offer clearly, ads can help you reach more qualified people faster than waiting for organic growth alone.
My recommendation is simple:
Start by defining your ideal customer avatar.
Then create an offer that solves a clear problem for that person.
After that, use paid ads to get your offer in front of more people like them, while you continue building your organic content in the background.
The goal is not to get everybody’s attention.
The goal is to get the attention of the right people.
I will conclude with this, reach out to the likes of @GlobalSola@Praiseakinlami@bruno_nwogu get a sales or marketing skill first from them before you set out on this journey
If you do that, you already have given yourself the best start to making a lot of money out of your business