Kasper Andersen

Master of the Universe (& Adobe Experience Cloud) @ eCapacity. Husband, father of 2, wannabe superhero. Good at all sports. Views are my own, of course. He/Him

[Kasper Andersen @_kandersen]

@KevinMagnussen @HaasF1Team @F1

[Kasper Andersen @_kandersen]

Somehow I've totally missed this...

#AdobeTarget now supports reporting in #AdobeAnalytics for activity types; Auto-Allocate & Auto-Target 🎉 🎈 🎊 🥳

With this and the new A4T Panel in Adobe Workspace, I'm running out of excuses for preferring reporting in Adobe Target.

[Kasper Andersen @_kandersen]

Did u know that in H1 of 2020 - according to CDP Institute - additional 22(❗️) vendors emerged within CDP platform space?

With the (soon to come) death of the 3rd party 🍪 we need to excel and execute like a boss on our 1. Party data.

#RealTimeCDP #RTCDP #AEP #AdobeTarget

[Kasper Andersen @_kandersen]

Oracle and Salesforce hit with GDPR class action lawsuits over cookie tracking consent – TechCrunch https://t.co/nyLumn9kZg

[Kasper Andersen @_kandersen]

@eCapacity listet som Danmarks bedste IT-konsulent hus for 2. år i træk 👏🏻👏🏻👏🏻 https://t.co/GXpxUV5q3a

[Kasper Andersen @_kandersen]

Using the spectrum below, then who are you customizing for?
The mass, segments or one-to-one personalisation?

[Wade Crowfoot @WadeCrowfoot]

It actually won’t get cooler Mr. President. #ClimateChangeIsReal

[Kasper Andersen @_kandersen]

"I'm going to talk about some devilish Google shit."
- Wil Reynolds

If you're doing paid search you should take a look at Wil's presentation from last year's MozCon. According to Wil, Google is wasting 15% of your budget 😱

https://t.co/HTwXCbTALt

[Kasper Andersen @_kandersen]

What's your excuse for not doing personalisation?
-We'll get to it.
-We don't have the resources or budget.
-We're waiting for our data and content to be in order.

Here's 7 tips to get you started: https://t.co/KB4pflMMQO

#AdobeTarget #AdobeExperienceCloud #personalization

[GreenEDGE Cycling @GreenEDGEteam]

#TDF2020

We caught Whitey a little tongue tied in yesterday’s finish... 🙊😂

Any chance of a lesson @CCCProTeam @GregVanAvermaet? https://t.co/wQEUSq1w24

[Kasper Andersen @_kandersen]

@Jenn_Kunz

[Kasper Andersen @_kandersen]

Confused about cookie-side and server-less tracking 😉 ?
Then you're not alone!

Recently I've had a lot of server-side conversations. Problem is they all start the wrong place, so let's try and clear up some of the confusion.
👉🏻 https://t.co/2uk1CslYqP

[Kasper Andersen @_kandersen]

#AdobeCampaign offers subject line prediction. Wouldn't it be possible to have #AdobeTarget use AI to suggest headline alternatives that could be A/B tested 🤔
#featureRequest #AdobeExperienceCloud

[Kasper Andersen @_kandersen]

𝗜𝗖𝗬𝗠𝗜 - 𝟯𝟭 𝗱𝗮𝘆𝘀 𝗮𝗻𝗱 𝗰𝗼𝘂𝗻𝘁𝗶𝗻𝗴 ⏱

👉🏻 Support stops for mbox.js, read more here: https://t.co/EGRyeUKPh2

Ping me if you have any questions about the migration.

#AdobeTarget

[Kasper Andersen @_kandersen]

When I was delivering #AdobeTarget POCs as an Adobe Consultant, the most common obstacle with Target was reporting not being available in Workspace. Great news, as it is now available with its own #A4T Panel 🎉

Great to see that this is finally here 💪🏻

[Kasper Andersen @_kandersen]

Oracle’s BlueKai tracks you across the web. That data spilled online – TechCrunch https://t.co/PFrOsFnAoy

[Kasper Andersen @_kandersen]

Vacation is over, back in the office and weather went from rain and windy to somewhat hot and sunny ☀️🤦🏼‍

What's also here is the new Experience Cloud landing page 🙌🏻🎉

#adobeexperiencecloud #whatsnottolike

[Kasper Andersen @_kandersen]

@HaasF1Team @KevinMagnussen @Haas_Automation @HaasUK

[Kasper Andersen @_kandersen]

Are you a one-man-band executing on your testing and optimisation program? 
If you can recognise this, then I got a treat for you. I've listed 7 tips that will make your one-man-band perform like an orchestra 🎺🎸🎹😁 https://t.co/LZkgaPzoER

#AdobeTarget #Personalisation #CXM

[Kasper Andersen @_kandersen]

Status from day....heck I stopped counting when we got to March 87th, of the Danish lockdown: Kids been in school the past 2 weeks, so I decided to step down from the window 😅 #COVID19dk