Just because anyone can build software now doesn't mean software is dead. Anyone can bake bread in their home right now, yet 99% of us still choose to buy it from someone else. Simple products are complex! I will always be happy to pay someone to handle the nuances.
This is really neat but it’s not a design tool as much as it’s a design _production_ tool.
The practice of design is mostly about what comes before production.
There’s no doubt in my mind that all parts of software production will become automated very soon. Writing code, making web pages, putting pieces of a design system together etc.
And that’s fine. I think few people actually enjoy this kind of production work. Wouldn’t it be better if we spent our precious time in life on what is more meaningful?!
At the core, the practice of design is methodical; like architecture, not like art. In a nutshell: We find constraints, form comprehension of the whole and propose solutions that honor those constraints. First after that do we enter some form of production phase, usually prototypes first, learn about some constraints that were hidden before, loop back, prototype and then build the production-grade “final” artifact.
These last few tasks are quickly losing value because AI tools can do it much faster (not yet better though) than humans. It’s simply just what has the best RoI for a business.
Some companies and individuals will continue to spend human time on certain parts of the “production line” as a market differentiator, but it will cost them a relatively high price compared to competitors.
Anyhow, I still haven’t seen a tool better than Figma that supports the actually-interesting part of the design process.
I wouldn’t be surprised if Figma focused their products on that, maybe separating “products for production” of “products for ideation & exploration.” The latter would obviously still leverage AI, but not to do the work for me but rather to support my efforts the way a therapist helps me live a better life (not living my life for me.)
I’m honoured to be joining 𝕏 to lead design. I believe this is the most important platform in the world, and I can’t think of a more exciting place to help shape the future.
I’m looking forward to working closely with @elonmusk, @nikitabier, and the rest of the team. I’m grateful for the opportunity, humbled to be part of it, and can't wait to get started!
Meta laying off 20% after Block cut 50% is just the beginning.
More companies will realize:
cut 50% of the org, arm the remaining 50% with AI, and you get higher productivity at lower cost.
In big companies, hierarchy kills velocity. Even if AI makes engineers 3x faster, most of their time still goes to meetings and alignment.
The AI era favors small, ruthless, fast human teams backed by armies of AI agents.
Prediction: In the AI age, taste will become even more important. When anyone can make anything, the big differentiator is what you choose to make.
https://t.co/3GQUlfH58t