Kurt Campbell

[Ad Professor @The_AdProfessor]

23 lessons from David Ogilvy:

1. Search all the parks in all your cities; you'll find no statues of committees.

2. The best ideas come as jokes. Make your thinking as funny as possible.

3. You are advertising to a moving parade, not a standing army.

4. Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.

5. Remember you are a human being writing to another human being. Neither of you is an institution

6. Tell your prospective client your weakness before they notice them. This will make you more credible when you boast about your strong points.

7. Avoiding excess in all things is a recipe for dullness and mediocrity.

8. A good advertisement is one which sells the product without drawing attention to itself.

9. There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50% more readers

10. Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well-informed, or your idea will be irrelevant

11. People who think well, write well

12. The most important word in the vocabulary of advertising is 'test'.

13. On average, five times as many people read the headline as read the body copy.

14. When you have written your headline, you have spent eighty cents out of your dollar.

15. Tell the truth, but make the truth fascinating

16. Advertising is only evil when it advertises evil things.

17. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

18. Raise your sights. Blaze new trails. Compete with the immortals.

19. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft.

20. If you're trying to persuade people to buy something, use the language in which they think.

21. Insist that due dates are kept even if it means working all night. Hard work never killed a man. People die of boredom

22. If you are lucky enough to write a good advertisement, repeat it until it stops selling.

23. At the start of your career in advertising, what you learn is more important than what you earn.

[Kurt Campbell @_kurtcampbell]

Here’s the thing: People see 4,000+ ads a day, and most are just noise.

Maya Angelou said, “People will forget what you said, but never how you made them feel.”

That’s the key. Ads that win make you feel something.

#marketing #advertising #branding

[Kurt Campbell @_kurtcampbell]

@_grounded_co The studio is studioing.

[Shaan Puri @ShaanVP]

Most people piss away their 20's

They do boring, entry jobs to collect resume stamps

Your 20's = peak freedom. no expenses. no kids

Every year of 20's is worth 4 in your 40s

Instead:
- travel like hell
- build skills (do projects, not jobs)
- figure out what you love to do

[Shaan Puri @ShaanVP]

Simplicity is what scales🫡

[Kurt Campbell @_kurtcampbell]

Does your marketing focus on benefits or features?

A lot of brands focus on their features because that’s what makes them different from their competition.

But guess what…customers only care about your features after they understand the benefit.

[Kurt Campbell @_kurtcampbell]

@JHawkShoots 🔥🔥🔥

[Kurt Campbell @_kurtcampbell]

“You don’t need to be great to start,
but you have to start to be great.”

- Zig Ziglar

[Kurt Campbell @_kurtcampbell]

@connor_cvg Nice. That’s the one I was thinking of getting

[Kurt Campbell @_kurtcampbell]

@connor_cvg Which do you have?

[Kurt Campbell @_kurtcampbell]

See possibilities when everyone else sees problems.

[Kurt Campbell @_kurtcampbell]

That then gives you more room on your plate to add the things you should and want to be doing.

[Kurt Campbell @_kurtcampbell]

Rather than focusing on doing more to become the person you want to be…maybe try starting with things you should stop doing that don’t align with the person you want to be.

[Kurt Campbell @_kurtcampbell]

Don’t just add things to your plate that you should be doing. Take things off your plate that you shouldn’t be doing.

[Kurt Campbell @_kurtcampbell]

@jennmckay007 We saw it last night too!

[Kurt Campbell @_kurtcampbell]

Don’t just consume social media.

Contribute and connect.

[Kurt Campbell @_kurtcampbell]

@jennmckay007 Thanks! I need to get some more made to give away.

[Kurt Campbell @_kurtcampbell]

Working on some Built Backstory merch. Thoughts?

[Kurt Campbell @_kurtcampbell]

Build the people and the people will build the business.