yuki⁷ ✨

[MJ ⊙⊝⊜ @mj_alwayss]

https://t.co/5xDZ0Foxvj

Elle india opinion piece.

[meg⁷🏳️‍🌈 @JIMINistrending]

Mind you BTS have been on hiatus for 4 years. Kpop (and other industries across the continent of Asia) never stopped releasing music

But it’s only when BTS return that this “Asian pop” category is introduced

To say that this is about inclusivity is just a bold faced lie

[juls saw bts @613SEASONS]

the next aliens performance....

[슥찌사랑하는아미 @jin1204love0613]

노벨문학상이 권위있는 이유는
언어와 문화의 장벽을 뛰어넘어
순수하며 보편적인 "문학"적 가치를
발견하고 그걸 인정한다는데에 있는거지
거기서 권위가 나오는 것임
노벨문학상이
노벨아시아문학상, 노벨라틴문학상 이딴걸 만들기 시작했으면 사람들에게 조롱거리가 되었을것
알겠냐 그래미야

[Jantar The Botman🪼 @Jantar127]

Harvey Mason Jr.’s response is a masterclass in corporate gaslighting that completely ignores how the Recording Academy actually operates.

While the "separate but equal" defense sounds perfectly reasonable on paper, anyone who closely follows the music industry knows that sub-categories are routinely used as containment zones for diverse artists. The Grammys have a long, documented history of using genre and regional brackets to keep non-Western, non-white, and non-English-speaking acts away from the Big Four main stages.

The Structural Flaws in the CEO's Argument
The Vote-Splitting Reality: Mason claims genre categories do not exclude artists from the General Field (Album, Record, and Song of the Year). However, in practice, the 15,000 Grammy voters use these niche categories as a convenient box to check. Once an artist is tucked safely away in a regional or genre slot, voters rarely feel compelled to reward them in the top-tier categories.

The "Urban" Parallel: We have seen this exact playbook before. For years, Black artists were systematically funneled into the "Urban Contemporary" or R&B categories while being locked out of Album of the Year. The Academy renamed the category after intense backlash, but the structural habit of keeping diverse, chart-topping music out of the main spotlight remains identical.

Clout Chasing vs. Artistic Respect: The Academy's sadness over BTS’s withdrawal is deeply financial. The Grammys desperately need the massive social media impressions, live viewership, and cultural relevance that global acts bring to a dying linear television broadcast. They want the traffic, but they refuse to evolve their voting pool to genuinely evaluate global music on equal footing.

The Language and Geography Barrier: Music is a universal medium. By drawing a geographic boundary around pop music coming out of Asia, the Academy is fundamentally stating that Western pop is the "default" and everything else is a foreign anomaly requiring a special, segregated spotlight.

BTS's decision to withhold their submissions is a monumental power move. They are exposing the fact that the industry's most prestigious institution relies on outdated, Western-centric biases, proving that true global impact no longer requires a stamp of approval from a stagnant committee.

[27. @dimvji]

all roads eventually lead back to the interests you had as a child

[kyo @tokyoselca]

When your nationality is british you are just a pop artist but when you are asian latino or african your continent becomes the category

[dictator mbapbella @7adorablereps]

the best next move is a collaboration with bad bunny

[isa @solmerv]

Peak comeback of the year

[ؘ @thveard]

hace 30 años, Tupac criticó a los Grammys por ser una industria controlada por gente desconectada del arte y del cambio. Años después, Namjoon hace referencia a él en 2.0: “Hit ’em up like (Tu)Pac. Hit ’em with the truth like Ra(kim)”

(Atácalos como Tupac. Enfréntalos con la verdad como Rakim)

ironíco que BTS esté haciendo exactamente eso, decir la verdad y desafiar un sistema que durante años los uso mientras les negaba el reconocimiento, ARIRANG es más de lo que pensamos

[nick⁷ VAI VER O BTS @jjkrecs_]

"Esperamos que a música seja reconhecida e amada pelo que é, em vez de ser dividida por região ou idioma."

[Biff @biffredeemed]

The ROI on keeping your mouth shut is extremely high

[acervo bangtan @acervobangtan7]

jamais pergunte para o Grammy qual a apresentação mais visualizada no YouTube na história deles, é um tópico sensível

[yuki⁷ ✨ @_loveyuki_]

Scammys viewership is about to tank (even worse), they can’t even try to bait ARMYs with BTS appearances anymore 💀

[yuki⁷ ✨ @_loveyuki_]

😭😭😭😭 why is this so funny

[chart radar @chartradar_]

The Grammys are angrily removing BTS videos from their YouTube channel.

[yoongi nose eater @_winterbear07_]

bts your dick too big... your aura too goated.... your bangtan too sonyeondan... Fuck

[About Music @AboutMusicYT]

Aliens by BTS rises to #1 on the Worldwide iTunes Song Chart.

[BTS Charts @btschartdata]

"Aliens" — iTunes

#1. Australia
#1. Azerbaijan
#1. Barbados
#1. Belarus
#1. Belgium
#1. Bolivia
#1. Brazil
#1. Brunei
#1. Cambodia
#1. Chile
#1. Colombia
#1. Dominican Republic
#1. Ecuador
#1. Egypt
#1. El Salvador
#1. Estonia
#1. Finland
#1. France
#1. Greece
#1. Hungary
#1. India
#1. Indonesia
#1. Italy
#1. Kazakhstan
#1. Kenya
#1. Kyrgyzstan
#1. Latvia
#1. Lithuania
#1. Luxembourg
#1. Malaysia
#1. Malta
#1. Mauritius
#1. Mexico
#1. Moldova
#1. Netherlands
#1. New Zealand
#1. Nigeria
#1. Norway
#1. Panama
#1. Paraguay
#1. Peru
#1. Philippines
#1. Poland
#1. Portugal
#1. Qatar
#1. Romania
#1. Saudi Arabia
#1. Singapore
#1. Slovakia
#1. Slovenia
#1. South Africa
#1. Spain
#1. Sri Lanka
#1. Sweden
#1. Turkey
#1. Uganda
#1. UK
#1. Ukraine
#1. United Arab Emirates (UAE)
#1. Uzbekistan
#1. Venezuela
#2. Armenia
#2. Austria
#2. Bulgaria
#2. Costa Rica
#2. Denmark
#2. Laos
#3. Germany
#3. Thailand
#3. USA
#4. Argentina
#4. Canada
#4. Czech Republic
#4. Switzerland
#6. Russia
#6. Trinidad and Tobago
#7. Honduras
#8. Ghana
#9. Ireland
#12. Vietnam
#26. Japan
#28. Cyprus

Total #1's: 61

[CNN @CNN]

BTS will not submit music for consideration at next year’s Grammy Awards, members of the K-pop supergroup announced, a little over a month after the Recording Academy confirmed that the 2027 ceremony will include an Asian pop music performance category for the first time. https://t.co/XMBE6NjpOi