@sophiagraziotto @blairadowler With much pushback in the past with how companies select very specific individuals to model their products, the extinction of this aspect of marketing can do a lot of good. #mktg475
@sophiagraziotto @blairadowler Agreed! AI will definitely continue to evolve and be implemented in social media marketing. I think this can have a great impact, as you mentioned, being that AI can be used rather than models to show off products. #mktg475
@CarrinMcelhinny@blairadowler I agree! Influencer marketing is a very effective marketing strategy to reach an audience. Consumers feel that influencers are much more relatable, and influencers are quickly becoming close to being just as relevant as celebrities. #mktg475
@meganelliott_18@blairadowler I love this. It is super refreshing when Christmas is centered around the love of family and friends, not just the gift giving. This definitely is heart warming! #mktg475
@wvu_meganweaver@blairadowler I agree! I have came across a few of their TikToks and it is extremely refreshing to see what social media may make out as the "perfect" family showing that they are just a normal family! I love when people with such an influence show this side of their lives. #mktg475
@blairadowler I think it is incredibly refreshing when brands acknowledge important matters going on! In this post by Under Armour, they acknowledge those who serve our country while incorporating The Rock, and promoting his Veteran’s Day Collection! #mktg475 https://t.co/hviwMN61Ws
I personally think this is great for its users. Growing up I watched many different creators who I would notice reached audiences in a variety of countries. This expansion can assist greatly in engagement and communication within the platform! #mktg475
YouTube has announced that they’re expanding their comment translation tools, as well as a broader range of access to Smart Replies! #mktg475
https://t.co/S8fE2Lk32K
@timshawwvu @blairadowler@BurgerKing I remember this tweet taking over social media! Inclusivity and being relatable is important for brands' marketing, however, it must be done correctly. Careful thought and proofreading goes a long way! #mktg475
@sidneyrjohnson@blairadowler@Dove This campaign definitely missed! Dove has centered on body positivity for a long time, but this commercial did the opposite for women. This just placed an emphasis on specific body types rather than promoting the message that every body is beautiful! #mktg475
I personally think that this will be a great adjustment within the app. I constantly find that the ads and content suggested to me is irrelevant and not of personal interest. My usage of the app would definitely be more frequent if the content was more relatable to me! #mktg475
Elon Musk appears to have a plan in place to alter the Twitter experience. One plan of Musk's that he has discussed is providing different algorithms for a more customized experience within the app. #mktg475
https://t.co/bAlsiWcWNZ
@PaigeHy08405807@blairadowler I am incorporating the same concept! Utilizing my client's target audience as a marketing strategy will make more of this audience feel inclined to visit my client's store. Between curiosity and the need for inclusivity, more of this audience will want to pay a visit. #mktg475
@SamSnid81739481 @blairadowler I completely agree! This is the main strategy I want to incorporate into my client's campaign. A presence on these platforms will allow for my client to not only reach but attract their target audience! The opportunities are endless with these platforms. #mktg475
@maddy_price2@blairadowler@skims I literally was shopping on Skims yesterday because of one of their Tiktoks that popped up! I completely agree, their Instagram is aesthetically pleasing but I wasn’t really interested in buying until I saw the product actually being worn and moved around in #mktg475
Instagram has launched a live test of post scheduling within its app. I personally think that this concept introduces a more efficient usage of the app and it will be heavily utilized, especially among influencers and content creators. #mktg475 https://t.co/SiDUgWVj7t