Mark Fairhurst

I build #technology brands. Eager to share insights on all things #marketing related. Views are my own.

[Mercatus @MercatusTech]

U.S. #onlinegrocery sales slipped in May 2023, reaching $6.9 billion

This trend can be attributed to decreases in MAUs & #orderfrequency. These findings also emphasize the necessity for #groceryretailers to adapt to customers' evolving needs

Read more👇 https://t.co/aHw8Jo8uQW

[Mark Fairhurst @_markfairhurst]

@AirCanada just want to call attention to the great service provided by Service Director Scott and his team on AC790 from #LAX to #YYZ on 09-28-22. He’s an example of why I choose to fly #aircanada.

[Tessa Davis @TessaRDavis]

Of all the meeting platforms we've used over the last 2 years, Zoom is the one I love most.

Most of us think we know Zoom inside out.

But we don't.

Here are 7 Zoom hacks you probably haven't heard of, but you'll be glad you now know.

🧵👇

[Mark Fairhurst @_markfairhurst]

A deeply unfortunate side-effect of high-teach, VC backed growth mania and the rapid delivery segment’s dreaded fear of customer churn that impacts #gopuff valuation.
#ecommerce #foodwaste #grocery

https://t.co/bQkzsouqi3

[Mark Fairhurst @_markfairhurst]

Check out my latest article: Exploring fulfillment automation with Ocado, on The Digital Grocer podcast https://t.co/APozMIYYAe via @LinkedIn

[Mark Fairhurst @_markfairhurst]

Grocery marketplace providers promise lower service fees to grocers in exchange for exclusivity. Is this the right move for #groceryretailers? Owning the eCommerce experience is the key to regaining control.
#ecommerce #onlineshopping #curbsidepickup https://t.co/mmu7WfebBY

[Mark Fairhurst @_markfairhurst]

Check out my latest article: 3 Factors of a Successful Online Advertising for Grocery Program https://t.co/7FJHY4Ufru via @LinkedIn
#retailmedia #groceryretail #ecommerce #egrocery #digitaladvertising

[Mark Fairhurst @_markfairhurst]

With +12 months of elevated #online #grocery sales, we felt it was important to provide #grocery #retailers with a retrospective. Our ongoing support of @BrickMeetsClick research offers a number of insights. Check out my latest blog: https://t.co/rmxgil63hS

[Mark Fairhurst @_markfairhurst]

Check out my latest article: Curbside Grocery Trends: How to Win the Pickup Battle https://t.co/3Nndsd0kyv via @LinkedIn

#ecommerce #curbsidepickup #grocery

[Mark Fairhurst @_markfairhurst]

https://t.co/NMll5TtKsl

[Mark Fairhurst @_markfairhurst]

Is #Google looking to disintermediate #Instacart?
https://t.co/RTkeoiH0IP

[Mark Fairhurst @_markfairhurst]

Love this because it’s so true.

“Most marketers are so short-term they piss their pants before they even realise they need to visit the restroom.” Aim for clear and simple positioning that expresses your differentiated value in a consistent way over time.
https://t.co/rbUlY1NJBB

[Mark Fairhurst @_markfairhurst]

I'm so very fortunate to work with a fantastic team of smart, talented, hard working and collaborative #marketers. In lieu of our traditional team holiday outing, we opted to have some festive fun during our weekly team call. #happyholidays2020 #MerryChristmas

[Digital Grocer @digital_grocer]

NEW EPISODE
Hosts @sylvainperrier and @msfairhurst, dive into the results and grocery industry predictions of a recent @MercatusTech / @IncisivIO survey.

Full episode: https://t.co/jUkDLcImBo

#digitalgrocer #podcast #groceryretail #shopperbehavior #consumerbehavior

[Digital Grocer @digital_grocer]

⚠️ Don't miss the next episode of The Digital Grocer!

Online grocery will continue to grow to make up ~21% of industry sales by 2025!! This is 60% higher than pre-COVID estimates.
Subscribe today ⚡️ https://t.co/U2jD6akTnN
#digitalgrocer #podcast #groceryindustry #eCommerce

[Mark Fairhurst @_markfairhurst]

Here’s a good takeaway for a lot marketers. Your job isn’t to define your company narrative. Your job is support, iterate and amplify the story your CEO tells. Listen to @araskin interview @tientzuo: https://t.co/cA2VWvDEMy
#productmarketing #marketing #saasmarketing

[Andy Raskin @araskin]

My convo with @zuora CEO @tientzuo is live on The Bigger Narrative:

- why he abandoned "subscription economy" at first
- how "Game of Thrones" informs persona messaging
- why strategic narrative matters more now

My mom is also impressed.

Full ep: https://t.co/KlOki3jXBR

[Mark Fairhurst @_markfairhurst]

The first episode of season 4 is out now. Now available on YouTube🎬as well as your favorite podcast players🎧
#digitalgrocer #grocery #ecommerce #onlineshopping #retailtech @rickwatson

[Digital Grocer @digital_grocer]

@Walmart is on @Instacart , now what?

@rickwatson joins, @sylvainperrier and @msfairhurst on this episode of The Digital Grocer to discuss:
How will this benefit Walmart?
Why would other retailers on the marketplace be concerned?

#grocerypodcast #digitalgrocer #groceryretail

[Mark Fairhurst @_markfairhurst]

.@Amazon @WholeFoods Dark Store offers big advantage over @Instacart @DoorDash @Shipt. No gig shopper crowding of retailers’ stores. Faster picking process, shelf inventory more reliable. Efficieny adds up to either lower prices or operational cost. https://t.co/bOhDUwZumW

[Mark Fairhurst @_markfairhurst]

This also is aimed at #Amazon, Walmart's #1 competitor in #ecommerce. Makes sense for Walmart to leverage TikTok's #digitalcommerce and advertising reach to sell ads and products, with the help of Microsoft's cloud services backbone, of course.
https://t.co/FQfC1LiXCc

[Mark Fairhurst @_markfairhurst]

Last week, @MercatusTech announced its latest #groceryretail #innovation -- the integration of our #AI engine (also known as AisleOne) with the Mercatus platform, which we'll be demoing @Groceryshop one week from today. Congrats to all involved!

[Mercatus @MercatusTech]

Without the right destination and data inputs, #personalization can only go so far. AisleOne on the Mercatus Platform enables #grocers to exceed those requirements and deliver on the promise of true 1-to-1 personalization for their shoppers. Find out more: https://t.co/sZjVVbI1fT