Matilda Hayward

Current Journalism & PR student at Curtin University

[Mike Carlton @MikeCarlton01]

Apart from anything else, Greta Thunberg has a truly remarkable ability to trigger outrage and apoplexy in a certain sort of Australian male. She drives 'em berserk. 😂

[Matilda Hayward @_matildahayward]

A social media influencer is someone who has established credibility and can persuade followers using authenticity. They tend to share common interests with their followers while consistently and actively engaging with them #transmediastory

[Matilda Hayward @_matildahayward]

@veemel Not ALL. We can prepare only to a certain extent. There can be for example, social media crisis response plans etc. But if an accute crisis occurs that is completely unforseeable, a crisis manangement team can prepare immediately #Transmediastorychat

[Matilda Hayward @_matildahayward]

@veemel TMS allows the company to already have a forged relationship wth their public’s and therefore they hold a trust in what organisations have to say. It can help them to control their own narrative. #Transmediastorychat

[Matilda Hayward @_matildahayward]

@veemel sorry! forgot with just that one, i did another one just in case you didn’t see them both 😊

[Matilda Hayward @_matildahayward]

@veemel Addressing the fundamental problem is the first rule! You have to recognise the issue at hand as well as the people/organisations involved. #Transmediastory

[Matilda Hayward @_matildahayward]

@veemel By responding immediately, anticipating possible issues and having a plan already in place. Accepting responsibility as well as getting a response team/the right spokesperson to address the issue #Transmediastory

[Matilda Hayward @_matildahayward]

@veemel Acute crisis’ is one that is sudden and not anticipated, for example a natural disaster/plane crash. A chronic crisis is usually one that hasn’t been managed and then turns into a crisis. E.g restaurant not responding to people that became sick dining there #transmediastorychat

[Matilda Hayward @_matildahayward]

This is why I am #PRoudofPr

[Matilda Hayward @_matildahayward]

@veemel Positively, they can create strong lasting relationships with consumers by getting them involved/making them a part of the growth of the organisation. It means they can have loyal customers who perhaps would stand up for the organisation in a time of crisis. #Transmediastorychat

[Matilda Hayward @_matildahayward]

@veemel Because of the 24/7 media cycle, it means producers of mass media now have to be constantly aware of everything that is being discussed in regard to their organisations. It also means they have less control over conversations their public’s are having. #Transmediastorychat

[Matilda Hayward @_matildahayward]

@veemel Some current stand out platforms are Youtube and Instagram - this is huge with makeup/clothing brands and popular social media figures which tends to revolve around fandoms. #Transmediastorychat

[Matilda Hayward @_matildahayward]

@veemel Yes I think so! Because it encourages the audience to actively participate which can help to form the path of ideas and discussion across multiple media channels. #Transmediastorychat

[Matilda Hayward @_matildahayward]

@veemel Participatory culture differs from consumer culture as the publics not only consume the media, instead also contribute/produce! For example someone who watches Harry Potter may consume by viewing the movie, but someone who participates may write fan fiction. #Transmediastorychat

[Matilda Hayward @_matildahayward]

#PRtechniques

[Matilda Hayward @_matildahayward]

@CurtinPRdegree #PRtechniques

[hannah myers @_hannahmyers]

#PRTechniques is an engaging, diverse course which is different every week! Students from a range of degrees will benefit from this unit.

[Matilda Hayward @_matildahayward]

The #PRtechniques course provides incredible learning tools to develop our interpersonal skills and how to handle real life PR situations.

[Matilda Hayward @_matildahayward]

This video is effective as it tells a real story of loss using a voice over for an animation to portray true emotion #prtechniques7unicef