Kevin McGovern

#CultureGuy, #RETwit lurker and outdoor enthusiast, VP @fetchrewards

[Kevin McGovern @_McGovern_]

@AllanJPorter @AdboxHQ @kylepricee Totally fair! And always interested to hear how folks think about incrementality.

Obviously a lot of BS out there and ROAS can be an easy metric to cheat so helps to hear about triangulation methods

[Kevin McGovern @_McGovern_]

@fin_vagabond @CaddieNetwork Minus the 1 going directly in the hole

[Kevin McGovern @_McGovern_]

@AllanJPorter @AdboxHQ @kylepricee Mainly because I haven’t used their platform so don’t know… but what is difference between sales via ads and organic sales? How are they tracking the difference and how do you know?

Have my own homework to do but appreciate the dialog!

[Kevin McGovern @_McGovern_]

@AllanJPorter @AdboxHQ @kylepricee Would love your thoughts on how you view / credibility you put into their return on ad spend measurement.

How are you validating? How do you know these sales are actually incremental?

[Kevin McGovern @_McGovern_]

Doesn’t matter who this bill comes from but they better vote this one through 100%

[Matthew Kobach @mkobach]

You can agree with people you disagree with. I dare you to disagree with anything said in this video.

[Kevin McGovern @_McGovern_]

Same thing on defense. Guy just out there running around

[Kevin McGovern @_McGovern_]

Can someone just yell at Jaylen to get to the rim instead of settling? Guy is so indecisive and relies on counters way to frequently

[Kevin McGovern @_McGovern_]

@ShitFund This entire thread is a gem. Especially Pepperidge Farms line.

https://t.co/WdlOzTuYle

https://t.co/DjFBR6h3Pe

[Kevin McGovern @_McGovern_]

Are we on the precipice of a great new tech evolution? There is A LOT of great tech talent with potentially resparked motivations to prove themselves outside of mega-tech companies

[Kevin McGovern @_McGovern_]

@Carnage4Life Was it ever actually value? All these platforms have introduced new marketing measurement models and it’s not like these ad budgets just disappeared. They’ve just be reallocated to things like retail media networks, loyalty programs, etc

[Kevin McGovern @_McGovern_]

@jayparsons @jayparsons check out some of the price index reporting we do @FetchRewards. Showing food prices are still up double digits YoY and have been persistent. Tracking >$100B in annual consumer spending

https://t.co/5tMWinM5qX

[Kevin McGovern @_McGovern_]

@fin_vagabond @moseskagan Couldn’t agree with this more. Have great stewards / leadership of this community

*also comes with Moses’ general advice to independently verify folks you engage with

[Kevin McGovern @_McGovern_]

@moseskagan @Stealx @moseskagan this you? https://t.co/ebBO0n29Mi

[Kevin McGovern @_McGovern_]

@Cribdilla @fin_vagabond Don’t have widespread exposure to it but have experienced it with more recent buyers. Folks that are quickly recognizing they bought at an unbelievable peak and need to get out unless they’re willing to hold for a longgg time

[Kevin McGovern @_McGovern_]

@mu2myoc The joy I get when someone uses “smooth-brained” is unmatched — and relevant for every person that pushes those schemes

[Waffle House @WaffleHouse]

@OnlyInBOS Boston wants a Waffle House?

[Thomas Cotter @cottertmc]

Our INDX 2.0 release is focused on discovering long form reads and podcast recs that make you think.

Long form and social is the opposite of what every major platform is moving to.

Three reasons we think it could work. 👇

[Kevin McGovern @_McGovern_]

Is this the summer of @jaytatum0? Between the stories of his broken bone in his wrist, his desire to be a great dad and overall humility post the Finals can’t help but defend this guy forever. Lucky to watch him live 40+ games a year

[Taylor Rooks @TaylorRooks]

"Seen John Q? I didn’t understand that until I had a child..push comes to shove…if that means giving my life up. I wouldn’t think twice about it”

Jayson Tatum speaks beautifully about his relationship with his son, Deuce. Then…we hear from Jayson’s mom

https://t.co/qEsg5laINO

[Kevin McGovern @_McGovern_]

@fin_vagabond Sentiment of the weekend. Have fun this weekend. Get out with the pooch!

[Kevin McGovern @_McGovern_]

@moseskagan @SullaFelix8 Immediately think about what precedent this sets. Imagine sophisticated folks will quickly figure out how to add litigation expense, time expense, etc.

Think irrational spend on something like this is ultimately helpful deterrent because more rationale people can’t figure it out