Mohammed M Ali

All things social and content 📲

[Mohammed M Ali @_mohammedali28]

First shoot for my watch brand done this week. It’s becoming very real

[Mohammed M Ali @_mohammedali28]

On a serious note though padel has gotten out of hand

Why does nothing in my life matter anymore if I have a game???? 😭

[Mohammed M Ali @_mohammedali28]

In 5 years time I hope I’m:

Countless drops into my watch brand and working on this full time

Collabed with the brands I mess with the most. Everyone I like is important and bringing it together the right way is key

Bringing the streetwear world and watch world together

[Mohammed M Ali @_mohammedali28]

Finally shooting for the first drop of my watch brand this month

Only God knows how many obstacles I’ve had to pass through to finally put the puzzle together for this

I can’t wait for everyone to see this - the outcome of the drop isn’t even top of mind. This is art

[Mohammed M Ali @_mohammedali28]

Later the coffee gets cold…

[Mohammed M Ali @_mohammedali28]

Majority of great businesses and entrepreneurs I’m meeting aren’t necessarily doing something as innovative as Apple

But they acted, pivoted and put in yards

Don’t sit with that regret when your 50 pls

[Mohammed M Ali @_mohammedali28]

If you’ve got an idea for something you genuinely believe in, please please please go act on it

Get feedback, research more, build a version on a small scale and test it

You hear this a lot but I’m seeing it more and more now - so many great ideas die to fear and laziness

[Mohammed M Ali @_mohammedali28]

Guess we’re not supporting Stormzy no more

That bar is disappointing to say the least

[Mohammed M Ali @_mohammedali28]

My team have just sent me the final sample of the watch I’ve spent over a year working on 😭

IT IS COLD

[Mohammed M Ali @_mohammedali28]

Agencies sell for 10X profit??

Brb

[Mohammed M Ali @_mohammedali28]

Had a dinner last night with a team I’ve been working with for a short while in the agency world and got told a tonne of 💎

More inspired than ever to hit some of the more quantitative goals I’ve set out for the business now

[Mohammed M Ali @_mohammedali28]

With goals in place that need to be hit, we’ve been working towards actively overdelivering to show the value

Obviously it has a time and place but when the client is right, it’s such a handy idea to showcase worth

Most will just look to hit the target really well

[Mohammed M Ali @_mohammedali28]

Been consulting on a dope project over the past month for an agency that has won a big account in the UK F&B space, particularly within culture

You hear the concept of over delivering a lot in passing but came across it for the first time with Mas and co.

Super respectable

[Mohammed M Ali @_mohammedali28]

Imagine me and the boys, going to Dubai, driving some Lamborghinis, tell the chef to cook us some food, then chill at the rooftop, yakuzzi, and eat a chicken tikka masala.

Can you imagine the feeling bro?

[Mohammed M Ali @_mohammedali28]

I don’t know what’s happened in Chinese legislation and the NDA’s around manufacturers but seeing all these factories now jump on socials and expose the cost price for people’s favourite brands are hilarious
There’s paying for brand there’s pure ego because of names

[Mohammed M Ali @_mohammedali28]

For anyone else building a brand and agency, every time I’m needing help on a skill outside my own I’m reminded that you pay for quality and you’ll only pay once

Try go cheap and cutting corners will cost you more and give you a headache

It never ever works

[Mohammed M Ali @_mohammedali28]

The production quality on Wishin & Hopin’ is ridiculous
I don’t think I’ve ever seen Clavish work the pockets on the beat like that

[Mohammed M Ali @_mohammedali28]

Todays interaction with the CEO of one of the biggest football fan networks globally is proof that you got to say your ambitions in conversations more.

Went from speaking about heading up socials for their network to talking about their growth goals in Saudi/Gulf ⚽️

[Mohammed M Ali @_mohammedali28]

I don’t hate 9-5’s at all - I just can’t see a pathway in my industry that leads to me being financially comfortable to buy a Patek World Timer and the 6002R 🤷🏽‍♂️