Your website is your first impression. Make it count. 67% of patients find eyecare businesses online first and nearly half judge credibility from design alone. Emma Craigon, Ocuco Sales Executive, breaks down exactly what makes a great optician website: https://t.co/LLgahUH2uy
Every patient interaction carries private health information. The risks hide in plain sight. πΊπΈ US-based practices, this one's for you.Stephen van Beek, Head of Information Security at Ocuco, breaks it down. Read the blog: https://t.co/Gohi2F8D5p
A smooth patient journey doesn't happen by accident. In this video, Emma Craigon, Ocuco Sales Executive, covers everything from online booking to payment and what needs to be in place at each stage. Watch it here: https://t.co/5B5Bb2XJYF
Switching your optometry EHR touches every part of your practice: clinical workflows, patient records, billing, and team efficiency. If you're evaluating a move, this is worth a read: https://t.co/LtKjzYoX07
Is your Google Business Profile actually working for your practice? Emma Craigon, Ocuco Sales Executive, walks through exactly how opticians should set it up in 2026. Watch the full step-by-step here: https://t.co/qVZergfBaC
Your EHR knows more about your practice than you think. The question is whether you're listening. We cover the KPIs that matter most for practice growth and exactly what to do when the numbers flag a problem.
Worth a read: https://t.co/cALQelDaaG
Most optical practices post frames, run a promotion, and get nothing back. The problem isn't social media. It's the approach.
Emma Craigon breaks down what's working for eyecare practices in 2026.
Watch: https://t.co/mVpAcDRSEY
Inventory is one of the areas where optical practices lose money passively. Frames past their commercial life, contact lens stock ordered reactively, among other similar issues. Sound familiar? Sarah Ashley breaks down why and what it takes to fix it: https://t.co/M8BYNqmcWR
When someone searches βeye test near me,β is your practice showing up? In this video, Emma Craigon explains how local SEO can help optical practices improve visibility, build trust, and turn online searches into booked appointments. Watch now: https://t.co/eM93Ph05ie
Patients donβt choose an optician based on location alone anymore. They research and compare online first. In this video, Emma Craigon breaks down the digital tactics helping eyecare practices grow in 2026, from SEO to ads, email, and websites. Watch it: https://t.co/2Xq2AHRSRG
Dive into our latest blog by Fergus Murphy, a must-read for ECPs evaluating EHR software! From equipment integration and clinical workflow alignment to security compliance, understand the key factors for selecting the best solution for you. Learn more: https://t.co/fLIZOxiOQy
π° New on the Ocuco blog: How to Reduce No-Shows in Optometry. Missed appointments affect revenue, workflow, and patient experience. In this blog, Emma Craigon explains why patients miss appointments and how practices can improve attendance. Learn more: https://t.co/n9wAQmwyaf
Is your email list just sitting there? It could be your most powerful booking tool. Emma Craigon, Ocuco Sales Executive, breaks down why email marketing is still delivering real results for opticians in 2026 and how to make it work for you. Watch now: https://t.co/1gNYainoWZ
Want more eye exam bookings from people already searching for your services? In this video, Emma Craigon, Ocuco Sales Executive, explains how Google Ads can help opticians reach high-intent local customers and turn local searches into patient enquiries: https://t.co/z9rhEMzekH
Thinking about a cloud-based EHR for your practice? Shirley Kavanagh, Ocucoβs Head of Implementation, shares what optometry practices should prepare for before making the transition. Learn more: https://t.co/leoyf1KFL1
βOpening an optometry practice involves far more than finding a location and signing a lease.β This guide explores the practical steps involved and the challenges new owners often face in the early stages. Read the blog by Fergus Murphy: https://t.co/ovf8t9XuMO
Choosing an EMR for optometry isnβt just about ticking feature boxes. The bigger question is whether it fits the day-to-day reality of running an optometry practice. Hereβs what to actually look for before you commit: https://t.co/DgkRWzIoOA
Attending Vision Expo 2026? Find Ocuco at Booth 3329. Whether you're looking for software to manage your optical lab or solutions to support your practice and digital presence, Ocuco has the eyecare technology to help. Check out the map below to see exactly where to find us.
Kick off Vision Expo 2026 at the Opening Night Party πΈ
Weβre giving away a limited number of VIP tickets for the party at The Pointe (March 12, 8 PM). Enter here or stop by Booth 3329 by 2 PM to collect yours: https://t.co/gc89exKaft
First come, first served | Max 2 per business
Optical retail involves far more than standard retail transactions. In this article, Sarah Ashley, Professional Services Consultant, explains what an optical shop management system is and which features support smoother day-to-day operations. Read more:
https://t.co/9mlOGciCe2