My fave Kenyanism word: Rada? Depending on the context it could mean WTF? It could mean “seriously?”. It could mean “what’s up?”. It could mean “the hell’s wrong with you?” And you can understand it by the tone someone uses when saying it, and I find it so beautiful.
Navile Achieng vs Safaricom — Did They Steal Her Concept?
🔴 In August 2025, she pitched a Gen Z strategy called “Tujitume Na Safaricom” to @SafaricomPLC, built around the “Vichwa Ngumu” ethos and specifically promoting their S-HOOK data bundles. Safaricom then launched the “Hook’d on Fresh” campaign (with Sprite) using what she says is her exact “Wanajituma” messaging and the S-HOOK selling point she pitched. She argues the timing — proposal reviewed, then campaign launched — proves misappropriation.
🔴 Safaricom’s Defence (April 17, 2026 letter signed by Melanie Koech)
🟢 https://t.co/VwMdJnSGY3 agreement was ever formed — the submission was unsolicited with no NDA or confidentiality undertaking
2.“Hook’d on Fresh” is Sprite’s campaign entirely, launched February 14, 2026 — Safaricom was merely a commercial partner
3.They had pre-existing youth initiatives (Safaricom Hook, Hook Circle, Google/Gemini masterclasses dating to 2024)
https://t.co/lwZa1Bisn4 substantive similarity — her proposal was event-based/AI-driven community activation; the campaign is a UGC social media competition
5.They never adopted or relied on her proposal
6.“Tujitume” and similar expressions are common, non-proprietary Swahili phrases
🔴 The Hard Legal Reality
🟢 Safaricom’s position is legally strong on the key points. Under Kenyan law and general IP principles:
An unsolicited pitch with no NDA creates no confidentiality obligation
”Tujitume/Wanajituma” are everyday Swahili words — not protectable
The S-HOOK bundle angle is a product Safaricom already owned
The campaigns are structurally different — hers was a physical festival/workshop model; theirs is a social media UGC contest
🔴 The Uncomfortable Truth
🟢 Safaricom admitting to a “comprehensive internal review” of her proposal, followed months later by a campaign echoing the same youth empowerment messaging and S-HOOK focus, creates an optics problem even if it creates no legal liability. The absence of an NDA is the fatal gap in her claim — without it, the legal door is effectively closed regardless of the similarity.
🔴 The Verdict: Likely not actionable theft in the legal sense, but a textbook case of why creatives must secure NDAs or formal partnership agreements before pitching to corporates. The moral grievance may be real; the legal remedy is very thin @Safaricom_Care@PeterNdegwa_@OleItumbi@ntvkenya@CocaCola@MoICTKenya
Kenyan engineer Joseph Nguthiru turns water hyacinth into biodegradable plastic, reducing mosquito breeding grounds, cutting plastic waste, and creating green jobs for the community.
WINNER OF THE HUMAN RIGHTS DEFENDER AWARD!
Congratulations to @LarryMadowo for winning the human rights defenders award, an award recognizing Individuals or movements who, within the past year, have demonstrated outstanding courage in addressing and challenging current human rights issues.
#HRDAwardsAt10 #MeettheHRDs #CourageHasAName
Senegal’s president casually updates his social profile pictures to include the AFCON trophy behind him.
How do you say “come and get it if you can” in Wolof?
I won’t shut up about this, pancreatic cancer kills a person in 4 months btw, it’s resistant to radiotherapy, and fucks two essential parts of the metabolism. this could change the world
@javahouseafrica honestly your Mbagathi road branch is literally the worst in customer service as well as food. No idea why there's no consistency in that branch. Please fix it! That's the one Java you can wait an hour for your meal only for it to be poorly made.