Peter Thomas

Head of Higher Education, Conversation Design Institute | Advisor, DignifyX | Creative Director, Medicine Unboxed

[Peter Thomas @_pjtho]

“We wanted to go work with friends—we didn’t want to work with MBAs.” ~ Yvon Chouinard. https://t.co/in9Xt2H7ae

[Conversation Design Institute @CDInstitute_]

We’ve just kicked off the Beyond Boundaries Global Festival!

Over the next few days, experts, practitioners, and teams from across industries are coming together to explore how AI should speak, act, and interact with people.

A first glimpse from Barcelona. More to come.

#CDI

[Conversation Design Institute @CDInstitute_]

Day 2 — Beyond Boundaries, Barcelona.

The conversation has moved past possibility.

What’s being discussed on stage now is execution under real conditions — where systems are exposed to scale, complexity, and consequence.

#BeyondBoundaries #ConversationalAI

[Conversation Design Institute @CDInstitute_]

In this webinar, Endre Davids (Seamly) breaks down how to bridge the gap between chat and voice in production environments.

Tuesday, May 19, 2026
4 PM CET

Sign up: https://t.co/YJjE8M4BtT

#ConversationalAI

[Conversation Design Institute @CDInstitute_]

It doesn’t.

It starts with clarity:
What AI systems are already live?
Who owns them?
What happens when they fail?
What happens when they succeed?

If you can’t answer those questions, governance isn’t missing.

Start there: https://t.co/qO2FZ9HyDN

#AIGovernance

[Conversation Design Institute @CDInstitute_]

Meet the #BBB26 Conference Chair: Hans van Dam. Founder of Conversation Design Institute (5,000+ trained professionals). Former copywriter, chatbot designer, now industry leader.

Building BBB26 for our community. April 28-30, Barcelona.

Tickets: https://t.co/02Led4lMsa

[Conversation Design Institute @CDInstitute_]

Speaker Spotlight: Allegra Guinan @Lumiera

Co-founder & CTO, technical leader in data, AI, and enterprise engineering

Bridging technical teams and business stakeholders to scale responsible conversational AI.

At #BBB26

Tickets: https://t.co/cDGyVOrRwR

[Conversation Design Institute @CDInstitute_]

Is conversation design dead? Christy Torres doesn't think so. At #BBB26 she'll share how the discipline is evolving and how to position yourself as the designer organisations actually need. Barcelona. April 28-30.

Register: https://t.co/n8jwFb3Xuj

[Conversation Design Institute @CDInstitute_]

Leading AI models tested live. The audience decides what happens. Ezra Kairos Cano from Aligned Conversations runs one of the most anticipated sessions at #BBB26.
Barcelona. April 28-30.
Register: https://t.co/7LMJf3xjtY

[Conversation Design Institute @CDInstitute_]

AI agents promise autonomy. Deploy them into real customer journeys and things get messy. Lorraine Burrell and Helene Benz from Lloyds Banking Group talk about it at #BBB26. General admission US$449.
#BBB26 ##AgenticAI #LloydsBankingGroup

[Conversation Design Institute @CDInstitute_]

CDI Foundation Awards 2026 shortlist is out. 30 nominations, 16 shortlisted across four categories. Winners announced live at BBB26 Barcelona, 30 April.
https://t.co/3oEM0snfjE
#BBB26 #ConversationalAI #CDIFoundation

[Conversation Design Institute @CDInstitute_]

As AI-powered UX becomes expected, what's the new differentiator in conversational servicing? Taylor Merriam from Capital One has answers. #BBB26 Barcelona. April 28-30.

Register: https://t.co/iB9rw0I5AB

[Conversation Design Institute @CDInstitute_]

The gap between a brilliant AI demo and a working product is real. Guillermo Vázquez Blanco from NextGen AI Solutions has been closing it, with WhatsApp agents for SMEs that actually work in production. #BBB26. Barcelona. April 28-30.

Register: https://t.co/NNUJZKpJiw

[Conversation Design Institute @CDInstitute_]

Former Head of Conversation Design at Google. Now at Google DeepMind. 15+ years, a billion+ devices, Daniel Padgett joins #BBB26 in Barcelona, April 28-30. Register: https://t.co/TrpzrcV5Tm

[Conversation Design Institute @CDInstitute_]

For years, conversation designers worked around rigid flows. LLMs don't just improve on those systems - they make entirely new things possible. Rebecca Evanhoe from Slang AI shares the real-world journey at #BBB26. Barcelona. April 28-30.
Register: https://t.co/Iotw1GpqNN

[Conversation Design Institute @CDInstitute_]

Metrics Are Misleading“Your chatbot handled 5 million conversations.”

Sounds impressive — until you ask what happened after.

Did users get what they needed?
Or did they drop off and call support anyway?

Watch the full episode:
https://t.co/jU6Adjam8x

#CustomerExperience

[Conversation Design Institute @CDInstitute_]

Conversation Design Director at Accenture Song. Nearly a decade leading CxD and content design across European enterprise clients from Accenture's R&D hub in Dublin. Grace Hughes joins #BBB26 Barcelona. April 28-30.
Register: https://t.co/Lm2D1vjkdp

[Conversation Design Institute @CDInstitute_]

Hansgrohe focused on clarity, structure, and user intent — not just automation.

The result was more consistent conversations.

A good reminder that chatbot success depends on design, not just deployment.

Read the full case study:
https://t.co/dlD6JQAIPY

#ConversationalAI

[Peter Thomas @_pjtho]

“It is critical to allow an opponent time to reconsider or regret his actions.” ~ Gichin Funakoshi, The Twenty Guiding Principles of Karate.

[Conversation Design Institute @CDInstitute_]

What happens when a global telco applies rigorous design to conversational AI?

In our Deutsche Telekom case study, see how structured research, alignment across product teams, and design discipline improved user experience and system performance.

Watch: https://t.co/m9ETYpuv4m