Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.
Holy shit, I just did this myself and it’s a pixel perfect fit. Genuinely it’s 100% that this is the vogue cover photo photoshopped in.
Source: https://t.co/ff7cZc74Bn
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