Richa Bhanushali

अनुगच्छतु प्रवाह ✨

[Richa Bhanushali @_richa_16]

#TJMM is like modern day HUM aapke hai kaun! & Hum sath sath hai which everyone needs to watch #MustWatch 🤌✨

[Richa Bhanushali @_richa_16]

@xavierunclelite Ab weekend binge-watch sessions aur bhi zyada mazedar hone waale hain!

[Richa Bhanushali @_richa_16]

@Arrey_co Lets gooo🚀

[Richa Bhanushali @_richa_16]

Maddock Films = Bollywood's quiet 1,300 Cr machine. No big stars, just big hits! 🚀

[Aviral Bhatnagar @aviralbhat]

Bollywood’s biggest disruptor may not be Netflix or Hotstar but quiet 1,000 Cr money-making machine Maddock Films

YRF and Dharma are legendary legacy. Maddock started when DDLJ was 20 years old. Maddock’s founder was a investment banker, not a Kapoor. Maddock’s first film Finding Fanny barely returned money. Far from being a disruptor, Maddock looks like a tiny, artsy production not to care

But looking at the screen reveals a blockbuster machine having generated 1,300 Cr in 2024

Dinesh Vijan grew up in Punjabi, Partition afflicted family. In 2004, at 23, the i-banker left his job, crazily to make films. With no connections, Dinesh had to grapple. Starting with Being Cyrus in 2005, it barely broke even. With no films for 3 years, the struggle began. Teaming up with Being Cyrus’ Saif Ali Khan, Dinesh started Illuminati in 2008

In 2009 Love Aaj Kal landed, delivering a 100 Cr hit 5 years after Vijan’s start

Indian cinema began to transform with 3 Idiots, Wake Up Sid, and ZNMD by 2010. Vijan’s focus was on telling unconventional stories. But Agent Vinod’s 2012 flop almost killed Illuminati. Movie production, like VC, is a hits business. Without another hit, Vijan would be out. As 2012’s Cocktail ended with 130 Cr, Vijan knew he was onto something

By 2014, Vijan would start Maddock, debuting with Finding Fanny

Maddock had built a formula, in an industry that didn’t seem to have any. Find unconventional stories. Work with similar group of actors. Blend two different disparate genres. Don’t depend on big stars. Maddock would soon churn out Badlapur, Hindi Medium, Raabta. Churning almost 90 Cr each, Maddock was staring into the 120,000 Cr media market

By 2018, just 23% of box office collections were with star-driven movies, a huge shift

Movies were a hits business. Box office collections drove 70% rev, digital 15-20%. Distributors, theaters, stars, creating ate up costs. Production houses would end with ~10% PAT. But Maddock became a hit factory. Merging horror/comedy, Stree would be a massive success in 2019. Generating 180 Cr on 20 Cr, it would be 10x gross on budget

Maddock’s own revenue would cross 100 Cr, with a huge PAT of 35%

Maddock diversified genres. Bala, Lukka Chupi, Made in China, would create a portfolio of “investments”. As the pandemic hit, theatricals got killed. Helped by OTT, the industry crept back in 2021. Driven by Sooryavanshi’s success, stars charged huge fees. Maddock lack of star reliance helped

Maddock was soon about to use a new formula - the Stree horror universe

By 23, it delivered more hits like ZHZB. But ’24 would be its announcement to the world. Stree 2 would hit 900 Cr. Maddock would deliver 2 more 100 Cr+ hits. Turning almost 1,300 Cr on 150 Cr budget, Maddock had become a money making machine. Star production houses like YRF, Dharma had been left in the dust by the outsider, i-banker with filmy dreams

With details here (https://t.co/iivIpVh22j), Maddock could create a 5,000 Cr empire disrupting Bollywood

[Richa Bhanushali @_richa_16]

@srcasticwriter Cute 🥺

[Richa Bhanushali @_richa_16]

@YehHaiMirzapur Guddu bhaiya ko bolkr thoda office waalo se leave approve karado

[Richa Bhanushali @_richa_16]

National Holiday ✖️ National Binge Watch Day✔️

[prime video IN @PrimeVideoIN]

🚨🚨🚨Hum ek naya niyam add kar rahe hain🚨🚨🚨

Mirzapur S3 release date ko National Binge Watch Day bulaane ka.

Ab aa jao aur humko join karlo! #NBWDMirzapur

[Richa Bhanushali @_richa_16]

@PrimeVideoIN YAHI TOH CHIYE THA 💀🔥

[Richa Bhanushali @_richa_16]

"WTF should be an emoji. It communicates all kinds of reactions." 😏

[Richa Bhanushali @_richa_16]

@Meesho_Official khakra + specs = “GUJJU” #Giveaway #ContestAlert #Meesho @Meesho_Official

[Richa Bhanushali @_richa_16]

@JioCinema #Jabmilatu, red flag ko green flag samjne lagi hu

[Richa Bhanushali @_richa_16]

@GaikarShravani this is super weird

[Richa Bhanushali @_richa_16]

Three generations in a pic: Nanu with Vedic vibes, Mom with truths, and me trying to decode it all with love ❤️ ✨

[Richa Bhanushali @_richa_16]

Love teda hai lekin us tede love mein bhi sukoon paana sirf kuch logon ko aata hai #ADHM

[Richa Bhanushali @_richa_16]

@WLDD_IN Dublight💡

[Richa Bhanushali @_richa_16]

@ayesha454123

[Richa Bhanushali @_richa_16]

@khanmayur83 Lol😒

[Richa Bhanushali @_richa_16]

na green na red this is the Pink flag i want....💞

[Harshhhhhhhhh @_Msdian_07]

She thinks I'm busy with my phone talking to other girls... Now who is gonna tell her this all is for her

[Richa Bhanushali @_richa_16]

@meme_jong_unn Mera patient level k trail toh roz chal raha hai

[Richa Bhanushali @_richa_16]

@Viacom18Studios @ParamountPicsIN Guju people #RunsLikeTomCruise on every sunday morning to get Jalebi and fafda

[Richa Bhanushali @_richa_16]

@VidyutJammwal @AnupamPKher ABBA DABBA JABBA????