The moment kau masuk umur 30an :
1) Kau sedar masa berlalu laju,
Rasa baru je muda remaja,
hari ni dah 30.
Tiba-tiba kau rasa macam ada beban tanggungjawab kat bahu.
2) Telefon kau sunyi, zaman sembang panjang sampai pagi makin jarang. Kau sibuk, kawan pun sibuk.
🧵
Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.