The Shed 28

[The Shed 28 @_theshed28]

That’s the equivalent impact of 270 million meals, or taking almost 13,000 cars off the road for a year. This is a truly regenerative solution which is creating #systemicchange that is good for people, planet and prosperity. #sustainability #purposeful
https://t.co/MKdQnOeiNf

[The Shed 28 @_theshed28]

Spoiler Alert, a B2B #foodwaste prevention software, is revolutionizing food supply chains to minimize waste. In 2022 alone, their platform helped manufacturers sell 325 million pounds of food that would otherwise have gone unsold.

[The Shed 28 @_theshed28]

We need more such innovations and organisations to adopt these innovations so as to scale these up and reduce our dependence on single use plastics.

[The Shed 28 @_theshed28]

Every year, about 400 million tonnes of plastic products are produced around the world. About half are used to make single-use items such as shopping bags, cups and packaging material. Of these plastics, an estimated 8 million to 10 million tonnes end up in the ocean each year.

[The Shed 28 @_theshed28]

Here are some cool #innovations in #sustainablepackaging that are trying to do their bit in moving towards a sustainable future where people, planet and prosperity thrive together.
#sustainability #sustainablemarketing #purposeful

https://t.co/AvACpOeQSE

[The Shed 28 @_theshed28]

developing products using up to 97% food waste, creating innovations that are good for people, planet and prosperity. Waste is only waste if we waste it. #Sustainability #innovation #foodwaste #regerenativeleadership #valuecreation

[The Shed 28 @_theshed28]

A great example of a brand moving from 'do less harm' to developing a 'regenerative mindset' by using food waste to build a new value proposition. ECOVER, a range of cleaning products, is challenging the notion of waste,

[The Shed 28 @_theshed28]

If food waste were a country, it would be the third-largest #carbon emitter after the US and China. It is a positive move to ban commercial organic waste by some states in US. We need more decisive actions like this to combat such daunting challenges and create systemic change.

[The Shed 28 @_theshed28]

Food waste is one of the biggest challenges that is facing us today. As much as 24% of the total waste that go to US landfills is food waste. #Sustainability #foodwaste #purposeful #purpose #valuecreation
https://t.co/jvUIdpGWx5

[The Shed 28 @_theshed28]

Here is what our co founder Rupen Desai has to say about the plans, challenges and role of marketing when it comes to impact investing.

[The Shed 28 @_theshed28]

We are partnering @Unaterra Venture Capital to scale businesses where people, planet and prosperity thrive interdependently, and not at the cost of one another.
#Sustainability #regenerativeleadership #purposeful #sustainablemarketing

https://t.co/sn9xUNWL8I

[The Shed 28 @_theshed28]

Smyle, a unique oral care brand, is leading the charge through its purposeful innovation with solutions that are 100% plastic free, free from 'harsh chemicals', free from microplastics, free from allergens and gluten, vegan and all natural.

[The Shed 28 @_theshed28]

Brands need to move from “do less harm” to developing a "regenerative mindset" that gives rise to purposeful #innovations that are good for people, planet and prosperity. #Sustainability #purpose #regenerativeleadership #purposeful

[The Shed 28 @_theshed28]

We partnered with Ananas Anam to produce Piñatex: A vegan, cruelty-free and sustainable leather alternative; made from the fiber of pineapple leaves that would otherwise go to waste.

[The Shed 28 @_theshed28]

#ThrowbackThursday Sharing this piece of work we created when we were the outside-in CMO at Dole, an innovation from the lens of building a sustainable future where people, planet and prosperity thrive together and not at the cost of one another.
https://t.co/bPJ1B82uvB

[The Shed 28 @_theshed28]

For every ton of pineapple harvested, 3 tons of leaves are wasted. And when left to rot could create methane emissions over 20 times more harmful than CO2.
#Sustainability #sustainablemarketing #purposeful #humanisedgrowth #valuecreation #regenerativeleadershiip

[The Shed 28 @_theshed28]

The true power of creativity - when you look at ideas from the lens of a sustainable future where people, planet and prosperity thrive together.

[The Shed 28 @_theshed28]

Our last great example of climate related work at @Cannes_Lions this year. Life Extending Stickers, a clever sticker that can help consumers stop wasting fresh fruit and vegetables by educating them on how to use them at different stages of ripeness.
https://t.co/C0giUsKjZa

[The Shed 28 @_theshed28]

We found this particularly exciting because it demonstrates the power of a small 'low tech' sticker that can positively impact one of the biggest problems facing the world today, that of food waste.
#Sustainability #purpose @sustainablemarketing

[The Shed 28 @_theshed28]

This is what we mean by power of creativity to make a positive impact. United Nation’s Global Impact’s Brazilian arm turned Earth into a company, EART4 and took it to public as a stock exchange, highlighting the impact climate change has on economies.

[The Shed 28 @_theshed28]

Another great example of climate related work at Cannes this year. Imagine making the Earth a stock exchange - a truly creative and purposeful way to 'demonstrate' the ill effects of climate change . #Sustainability #Purpose #sustainablemarketing
https://t.co/9kud6N6Mck