Remember the 'you are already there' approach. The key is to find out where your audience are already hanging out and engage them there, instead of trying to get them to take actions where they don't usually spend their time.
#thesocialpush#tsp
With the Short attention spam of consumer combined with their busy lifestyle and the ability to swipe left, brands need to ensure that their digital campaign are captivating from the first five to ten seconds because most times that all the time you have to reach the Consumers.