Urvi Patel

IMNU'25| Pursuing MBA from Institute of Management, Nirma University (IMNU)|Sales & Marketing Intern-Skilled Sapiens Co. (Live Project)

[Urvi Patel @_urvi_patel]

3 Things i learnt from Social Media Marketing #IMNU #DCSM #MBA2025B #socialmedia #Marketing #SocialMediaStrategy #SocialMediaGrowth

[Neil Patel @neilpatel]

Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo.

Google and Yahoo are making changes to email marketing… especially for marketers who are sending out blasts to 5000 or more people per day.

The first is your emails need to be under a spam threshold limit.

That limit is ideally .1% or lower. It can’t go above .3% or higher or else your emails won’t be getting placed in people’s inbox.

The second is they want you to authenticate your email.

They want to make sure it is you sending out the emails and not someone pretending to be you.

SPF, DKIM, and DMARC are the ways you let email clients know that it is actually you sending the emails.

Your domain provider, such as Godaddy, can help with this.

Third, you have to make it easy for people to opt-out.

Having a one-click unsubscribe button is obvious but you also have to remove people from your list within 2 days if they email you.

[Neil Patel @neilpatel]

I’m not an economist, but in a bad economy marketing is the first thing that companies cut.

And in a good economy, marketing is the first thing people add back.

So although I don’t know if 2024 is going to be a good year or a bad one from an economic standpoint… I can tell you one thing.

We are starting to see companies more interested in spending money on marketing.

Keep in mind at my agency, NP Digital, we deal with a large volume of data… over 30,000 leads per month globally.

The United States is slowly coming back at least from a marketing standpoint.

India has been booming for years.

Australia, Canada, the UK, and the rest of Europe are slow still… we are seeing in those regions what we saw 6 months ago in the US.

As for Latam, Mexico is slowly picking up, but the rest of Latam is still moving slowly… experiencing what we were in the US roughly 9 to 12 months ago.

Most of Asia (other than India) is experiencing what we experienced in the US 6 to 9 months ago.

Again, I’m not an economist… I have no idea what this means for things like inflation, but marketing is slowly starting to see a comeback.

[Manoj Padaiyachi @imanojmj]

Interactive session at Nirma University #MBA2025B