These four things map directly to the three components of agents:
→ workflows become instructions
→ documentation becomes knowledge
→ communication channels become integration points
We've never built a perfect agent on the first try.
We've built 100s of agents that got better every week.
Iteration isn't optional. It's the only way agents survive in production.
Agent development isn't a waterfall project.
It's an endless loop.
Here's the process that actually works after building agents for 50+ companies:
(a thread) 🧵
This works because you can't predict edge cases in a test environment.
Client needs change as they use the agent.
And real data beats your assumptions every time.
Most people think building the agent is the hard part.
It's not.
In our agency, it takes 2-3 days to build an agent.
Then it takes another 3 days to deploy it.
Deployment is the part nobody talks about.
You have to:
– connect APIs
– set up webhooks
– integrate with tools
– configure auth flows
– write the documentation
And if it's not convenient to use, it doesn't matter how good the agent is.
Your agent needs to work where users already are - not in some separate app they'll never open.
Most teams spend all their time perfecting the agent and wonder why nobody uses it.
But the teams that win treat deployment as seriously as development.