YCOSMETICS

Conversations Around Makeup. Your makeup should remind you that you're a badass 🏆 Vegan, Cruelty-Free & Paraben-Free.

[YCOSMETICS @_ycosmetics]

That good ol' "media cascade" though...tag an imaginative, smart, hardworking gf below...#taylorswift

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Bluesday.

[YCOSMETICS @_ycosmetics]

⭐️⭐️⭐️⭐️⭐️

[YCOSMETICS @_ycosmetics]

"This brand is about women empowerment. It's iridescent...it's popping". A few unbiased words from @Cheriecocaux in England. And yes, our pressed gold will make you shriek. 😲
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DM us for a exclusive codes and… https://t.co/v50zjHKfdQ

[YCOSMETICS @_ycosmetics]

Will someone PLEASE ask Rachel Ferdinando to make neon pink Cheetos a thing? (ICYMI Rachel is the acting Chief Marketing Officer of the Frito-Lay Company. AKA she is boss of snacks for all you snacks out in the streets 💞)

[YCOSMETICS @_ycosmetics]

How I currently feel about political conversations until a woman is our primary candidate.

[YCOSMETICS @_ycosmetics]

Lids - Whyshadow TWO by Y Cosmetics

Cheeks - "I am Strong" liquid gold eyeshadow/cheek highlight duo from the Why Eye: Love You Collection by Y Cosmetics

Lips - Coming soon...very soon.

[YCOSMETICS @_ycosmetics]

We are starting the next conversation in cosmetics called "Responsible Beauty". This goes beyond being vegan, cruelty-free and paraben-free. Y Cosmetics is these things, too. Responsible Beauty is about recognizing that beauty products reach a gah-zillion people around the world

[YCOSMETICS @_ycosmetics]

Baby, you're a Fire-werk.

[YCOSMETICS @_ycosmetics]

@marsaimartin for the NAACP awards

Get the look with Y Cosmetics using our WHY EYE: LOVE YOU collection of liquids eye shades "I am Kind" + "I am Passionate" and Whyshadow ONE (pigmented, pressed eyeshadow duo of matte white and shimmery black). 💜

[YCOSMETICS @_ycosmetics]

I've actually never been more ready in my entire life.

[YCOSMETICS @_ycosmetics]

Supporting the Responsible Beauty message of Y Cosmetics makes you a #ygirl 💞 @thecheydawn serving a look of products by Y Cosmetics that each have a positive, self-love message on them 💌

[YCOSMETICS @_ycosmetics]

Can you say "special" on Instagram?

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Whyshadows by Y Cosmetics each ft. a question printed on the compact mirror. You pick your colors, we pick your question (each question starts with "Why" like, Why don't you trust your instincts?)

[YCOSMETICS @_ycosmetics]

How to properly fill a piñata 🎉

[YCOSMETICS @_ycosmetics]

Leveling up my Zoom calls.

[YCOSMETICS @_ycosmetics]

A look ft:

"I am Kind" and "I am Brave" liquid eyeliners from the Why Eye: Love You Collection by Y Cosmetics, and Whyshadow Two and Whyshadow Three duo pressed eyeshadow pallettes from the Whyshadow Collection by Y Cosmetics 💞

All vegan, all cruelty-free...

[YCOSMETICS @_ycosmetics]

Me, routinely walking away from just being Zen about it.