Bro thereâs no course in the world that can teach you how to edit in a true DTC style DTC editing is a mindset It comes from visual taste constant analysis and real practice not from a course Thatâs how you build real DTC instinct as an editor A course literally wonât teach you that"
Why do most VSLs fail⊠even when theyâre written ârightâ?
Honestly, the problem isnât the script.
Not the length. Not the production either.
The real issue is that people treat a VSL like itâs just a video.
Itâs not. Itâs a belief reset for someone whoâs already skeptical.
A VSL doesnât sell the product.
It changes how the problem is interpreted.
Most customers donât reject the offer
they reject the story they were told before the offer even shows up.
Every VSL that actually works moves the viewer from: âMaybe Iâm the problemâ to âThe system / market / old solution is the problem.â
If that shift never happens? No edit. No UGC. No âcrazy hookâ is going to save the ad.
The biggest mistake I see: people explain the product before they change the belief.
Thatâs where ads quietly die.
If your VSL explains what you sell before it reshapes how the customer thinks, youâre burning money while thinking youâre optimizing.
A VSL isnât a script.
Itâs not a video.
Itâs the ordering of thoughts.
And if you donât understand that, youâll just make the video longer⊠and shorten the life of the account.
"Make More VSLs"
Bullshit âpress a button and let AI do the workâ... Youâre not building ads,
Youâre building a money burning machine.
One click AI isnât intelligence.
Itâs the fastest way to torch your budget while thinking youâre âscaling.â
The problem isnât AI. Itâs how people are using it.
Whatâs actually happening: People spin up âmagicâ platforms, generate 50â100 videos, all looking the same, same rhythm, same voice, same idea⊠then act surprised when performance dies.
Meta doesnât see âvolume.â
Meta sees one weak idea repeated at scale.
Youâre not testing.
Youâre training the algorithm that your offer doesnât work.
AI isnât an ad factory.
AI is a decision amplifier.
Bad decisions â fail faster.
Weak ideas â burn quicker.
Unclear messaging â punished silently
People think: âMore videos = more chances.â
Reality: âThin idea + high volume = faster money burn.â
The ones actually scaling in silence? Theyâre not pressing buttons. Theyâre building systems.
They understand:
â which model fits which role
â when realism beats beauty
â when audio kills the ad
â when motion exposes AI
â and when to stop and rethink instead of pushing harder
AI is a puzzle. If you assemble it wrong, adding more pieces just makes the mess bigger.
And the worst part? These one click platforms sell you the illusion, then make you think youâre the problem.
Truth is: You donât need more tools. You need clearer thinking.
If you want to burn cash â keep pressing buttons.
If you want ads that survive â learn before you scale.
Higgsfield Soul + Skin Enhancer + Kling 2.6 = Real AI UGC System
This isnât an âad factoryâ
Itâs a real production pipeline built for ads that actually survive Meta.
No actors.
No fake UGC creators.
No bloated $10K/month agencies.
Just high-belief, human-looking AI ads built the right way.
Most people automate volume.
I design decisions before automation.
Hereâs how my system actually works:
â Analyze winning competitor ads (angles, pacing, belief)
â Write the full script first
â Split it into short 8â10s sentences (one idea = one clip)
â Generate a realistic base image (Higgsfield Soul)
â Enhance skin texture (not plastic, not âAI faceâ)
â Re-encode to stabilize face + hands
â Animate each clip separately with Kling 2.6
â Control cadence, pauses, imperfections
â Assemble everything in CapCut with intent
No randomness.
No one-click bullshit.
Every model has a role.
Result?
â Ultra low CPM
â Strong belief reinforcement
â Ads that scale instead of collapsing
â 3x+ ROAS when the angle is right
Automation comes after clarity.
Factories pump ads.
Systems build winners.
If you want the exact breakdown
of how I structure these pipelines for ads that scale:
Comment âSYSTEMâ
(and yes follow, or it wonât make sense)
Most AI voices get exposed in the first 2 secondsâŠ
Not because the tool is bad.
Not because the quality is low.
But because people fix the problem the wrong way.
They use the right tools
but they think the wrong way.
The goal of a voice is not to sound ânice.â
Not clean.
Not studio-perfect.
The real goal is impact.
To slip past the listenerâs guard.
To feel like the voice belongs in the scene, not forced on top of it.
Thatâs where most people mess up.
A voice has to match:
â the character (AI UGC, VSL, podcast, ads, etc.)
â the context (space, distance, environment)
â the mental state of the viewer
And it has to be designed with a precise prompt
that you can reuse consistently not random settings every time.
One voice for everything doesnât work.
One preset for every ad doesnât work.
I put all of this thinking , plus the exact method
into one Docs file:
â How to design a hyper-real AI voice without losing quality
â How to build a voice prompt that serves the goal, not the sound
â How I personally use this in production without the âAI giveawayâ
If you want the doc:
Comment âVOâ
and Iâll DM it to you
(you need to be following so I can message you)
This isnât about tools.
Itâs about thinking correctly.
Why copying winning ads is the fastest way to stay stuck.
Hereâs the uncomfortable truth:
Most people see a winning ad and copy the surface.
They copy the lines.
The hook.
The structure.
The pacing.
And they expect the result to transfer.
Thatâs the trap.
The original ad didnât work because of the sentence
Or the music
Or the âformulaâ
It worked because it rebuilt belief.
Step by step...
It reframed how the viewer understood their problem
It created that internal moment where someone thinks:
âWait⊠maybe the problem isnât meâ
When you copy the surface without rebuilding the internal logic,
you create a fragile ad.
It might:
â work for a few days
â show promising metrics
â make you think you found âthe thingâ
But the moment you:
â increase spend
â hit a slightly different audience
â or the creative fatigues
it starts breaking.
And then the loop begins: New hooks.
New edits.
New angles.
Still no stability.
Why?
Because you never owned the explanation , You borrowed it.
Smart copying isnât cloning words.
Itâs understanding where the belief shift happens
and rebuilding that shift using your marketâs language, pain, and lived experience.
Same feeling.
Different logic.
Real understanding.
If you copy winning ads,
copy the thinking that made them win.
Anything else gives you short-term lift
and long-term stagnation.
@davidfigeira Easy...
Just copy this workflow and thank me later:
Create a 1:1 JSON prompt for the character.
Generate the image with Nano Banana Pro.
Create the voice using 11Labs.
Go to Kling 2.0 Avatar.
Upload the image and the voice, hit Generate.
Boom congrats.
One of the approaches I use is micro persona. When I build a buyer persona for a product, I choose a specific, distinctive angle and then develop a very focused
micro-persona around it.
I use Gemini Deep Research along with manual research as well.
Honestly, itâs one of the best methods it gives incredibly clear insight and direction.
You can use this exact workflow I personally use it:
Create the image with Nano Banana Pro "Generate a JSON prompt using ChatGPT"
Animate it with Kling 2.6 split the clip into 10-second segments.
Assemble everything in CapCut, then change the voice using 11Labs Voice Design / Voice Changer.
And boom youâre done.
@shalevhvs Finally, someone talked about this.
Tools are just puzzle pieces you have to assemble them every single time you work, There is no magic button that will suddenly create content or ads that make you thousands of dollars, real skills canât be carried for you by AI
the future will completely change AI UGC and it will be better. Right now, Iâm literally using AI-generated testimonials only, and there is absolutely no difference between them and human made ones. I agree that at the moment there are some tasks or types of videos where AI doesnât work well, but in certain tasks itâs already producing results that feel completely human. The time is coming, and weâll see it....
Youâre still paying $100 for 10 videos?
To those âmagic AI websitesâ that promise high quality
and then dump AI slop, recycled hooks, and dead templates on you?
Bro...WTFFFâŠ
Do you actually believe this?
Let me tell you the part nobody says out loud "no drama"
If you havenât looked into this deeply, with all respectâŠ
youâre getting played.
Hereâs the reality of AI:
There are models.
Each model has an actual owner.
Google â VEO
OpenAI â Sora
etc.
All those shiny websites you see right now
âmake everything in seconds,â
âcinematic quality,â
âno skills neededâ
every single one of them is just reselling APIs from those same model providers.
"Without naming names you know exactly who they are.â
Letâs do simple math.
$100 for 10 videos.
Insane.
VEO 3.1 Full costs $0.75 per second.
With $100, you get about 2 minutes and 13 seconds of insanely high-quality output.
And the funny part? đ
Those âAI platformsâ donât even use VEO Full
because itâs too expensive for them.
They use VEO 3.1 Fast at $0.15 per second.
That means with the same $100,
you could generate 11+ minutes of AI footage yourself.
Eleven. Minutes.
Meanwhile those sites would charge you
$200â$300 worth of âcreditsâ
for the same thing.
âSee the difference? Try it yourself. Go look it up, do the math, even ask ChatGPT youâll see it for yourselfâ
Same logic applies to everything: Seedance.
Kling.
Sora.
All of it.....
This is why the people who actually scale in silence
(the ones doing real numbers I know them personally)
donât use public platforms.
They build their own systems.
Lower cost.
More control.
Way better output.
If Iâm being honest, the ONLY platform right now that gives real value + flexible workflow is Higgsfield.
But long-term?
Building your own system always wins.
Cheaper.
Cleaner.
Unlimited.
Thatâs whatâs happening behind the scenes.
No BULLSHIT And No shortcuts.
Just people who understand the game
Follow if you want to be part of the elite not the ones funding AI slop
This is spot on. The real strength of a VSL isnât the words or the formula, itâs the belief it builds and the emotional logic behind it. You can copy the structure, sure, but if you donât rewrite it in your own voice and speak to the customer like a real human consciously and subconsciously it always feels hollow. Thatâs why I still love VSLs. When theyâre done right, they donât push a product, they quietly reframe how someone understands their problem.
"Make More VSLs"