I love this idea from @jasonfried
"Your only competition is your costs."
Keep costs low, keep the team small, make stuff you want to use. You don't need the whole world:
“A business is very simple. You got to make more than you spend. If you're making more than you spend, then your competition is your cost.
That's what you're really in business against, how much it costs you to stay in business.
It's not all the other alternatives that are on the market.
You can't control what they're going to put out there, what they're going to price it at, all the things they're going to do. They're going to do what they're going to do.
What I can control is how much it costs me to run my business, how much I sell my product for, and as long as I make more than I spend, I get to stay in business.
And isn't that what this is all about, staying in business?
That's what it's all about because I like this. I want to keep doing this. I can't keep doing it if I don't stay in business.
I can't keep doing it if I make less than it costs me to make the things that I make.
So I'm always thinking about the only competition I really have on an annual basis is to make sure that we make more as a company than it costs us to run the company.
That's my real competition.”
I hate to break this to everyone, but you probably don't have better taste than the AI.
If you ask any leading model about a product decision with guidance: "don't tell me to ask users; just reason through it yourself." It will give you a better answer than 90% of PMs.
A lot of people are afraid to do this because they suspect that the answers will actually be very good. There are plenty of other distinctly human things that we can contribute, but "having better taste" isn't one of them.
We won $10K at MIT and had to figure out how to start a chemical company with it. So I made a spreadsheet. Every single application of hydrogen peroxide, sorted by dollar per gallon. Industrial use? Low margin. Semiconductors? Long sales cycle. Sensory deprivation tanks? Float spa owners pay premium for clean peroxide and there were hundreds of them. I cold-called every one I could find and sent them our MIT pitch video. Within weeks we had recurring orders. Our PVC reactor held together with twist ties was cash flowing $10K a month selling "bioperoxide" to float spas. That's how a multibillion dollar chemicals company got its first customers.
My honest suggestion for this 4k people, instead of looking for another job. Do:
1- Get the money
2- Group around 10 friends that also was fired, 2 engineers, sales and marketing.
3- Re Create the product that you was working with, but AI First Company
4- Create this new product cutting all unnecessary costs as possible turning it cheaper than product that you are copying.
5- Think about a Business Model that original product can’t switch easily. It is counter positioning.
So in exactly 7 days, Anthropic's Claude 4.6 lost the lead to codex-5.3, Gemini 3 deep thinkg and is on par with new OS minimax model.
Damn the takeoff is real...
The latest Deep Think moves beyond abstract theory to drive practical applications.
It’s state-of-the-art on ARC-AGI-2, a benchmark for frontier AI reasoning.
On Humanity’s Last Exam, it sets a new standard, tackling the hardest problems across mathematics, science, and engineering — making it a genuine collaborator for heavy-duty analysis.
It achieved an Elo of 3455 on Codeforces, demonstrating the ability to solve complex, real-world coding tasks - while earning gold medal-level results on the written portion of the 2025 Physics and Chemistry Olympiads.
would you guys fuckin relax. if everyone loses their jobs nobody can pay for shit, which means nobody makes money, which means nobody spends money, which means guys get pulled out of frontier labs like it’s the french revolution