@petergyang It was just a matter of time: they have the same reach, greater knowledge about their users than advertisers themselves, and are closer to the moment of purchase than any TV network ever was
@petergyang Really nice recommendation! The mention of 'How Brands Grow' is fantastic because when it was published back in 2010, during the early rise of programmatic advertising, it was criticized for being old school. 15 later, it has turned out to be right 😬😬
@petergyang When I was head of strategy one of the main challenges was that is a word usually perceived as “cool” and not defined at all, so It brings a lot of internal fights around it within organizations. To exemplify it I made the profesional ambiguity matrix. 😂😂
We've just launched the beta for "Pinypon Town Tycoon" to all #Roblox users! 🎉 To celebrate, we're releasing 1,000 free UGC items from the 'terrific' Halloween zone tomorrow. 🎃 For every like ❤️, we'll add 1 more unit, and for every retweet 🚀, we'll add 5! Let's see how many we can get! #RobloxDev #RobloxFreeUGC #RobloxUGC
@ddancausa@tonypanosIII@brandnewverse_ 66 millones de DAUs que invierten de media 2,3 horas al día de su vida. Roblox va a cambiar el modelo de comunicación y entretenimiento para toda una generación y algunas marcas ya se han dado cuenta de ello 🙌🏻🙌🏻🙌🏻
New school year, new vibes! Excited to unveil our refreshed corporate image. Wondering how to introduce a new logo when you're a #RobloxDev? Hope you like it!! Should we publish the experience on @Roblox ?
Twitter just shared plans to revamp its business at a private investor's presentation.
Both Elon and new CEO Linda Yaccarino attended.
Here are 3 ways that Twitter will change:
We are premiering today! Discover UPALand on @Roblox , the Roblox experience based on @ATRESplayer series: @upa Dance Academy. Play dancing minigames, create your own choreographies and find exclusive items from the show. Join now! https://t.co/M4W2AFZlpb #ROBLOX#RobloxDev
¡Hoy estamos de estreno! Descubre UPALand, la experiencia de @ATRESplayer basada en la Academia de Baile de @upa en @RobloxEspanol. Elige tu mejor outfit, baila, crea tus propias coreografías y encuentra objetos exclusivos. #ROBLOX#RobloxDev
We sadly announce that, due to new food and beverage standards on #Roblox, we have added the nutritional information to every foodkin. Since tomorrow users will see an interactive button on every Foodkin so they can know all the Nutrition Facts before finding them. It is insane the workload behind this requirement but we accept it in order to keep entertaining our players. However we consider this new measure totally unnecessary as we have always promoted also healthy habits on our games such as running over lava or jumping from one building to another. RT if you support this statement. #RobloxDev