Achraf

📍🇦🇪

[Achraf @aach_00]

Me sobran 6 meses 😘

[Achraf @aach_00]

En 2026 si no facturo 1M€ no me llamo Achraf , bye

[Achraf @aach_00]

Jajajjaj

[Achraf @aach_00]

En 2026 si no facturo 1M€ no me llamo Achraf , bye

[Achraf @aach_00]

Alhamdu li الله ☝🏼

[Achraf @aach_00]

@andres_pinot Asjajajjaajja

[Dear Self. @Dearme2_]

Dear bro,

The richest men in the world are:

75% Entrepreneurs.
15% Investors.
7% Athletes.
3% Artists.

0% Employees.

Nobody got rich with a salary.

9-5 is a scam.

[Dear Son. @DearS_o_n]

Dear son, pay the price.

[Achraf @aach_00]

Masterclass

[Amin @eCom_Amin]

i sold dog beds for $249 when everyone charged $49

customers thanked me for those premium prices

here's the “pricing psychology” that prints:

i was selling to the UK market

dog beds on amazon: $29-79
competitors on shopify: $49-99
premium brands: $99-149

me: $249

everyone said:
"too expensive"
"nobody pays that"
"you'll get zero sales"

first month: 84 sales
$20,916 revenue

they were wrong

the unique positioning:

competitors marketed:
"comfortable dog bed"
"orthopedic support"
"washable cover"

all features

i marketed:

"your dog deserves the same comfort you have"
"would you sleep on a $49 mattress?"
"premium rest for premium family members"

identity.

the customer psychology:

$49 dog bed says:

"this is for a dog"
"basic necessity"
"functional purchase"

$249 dog bed says:

"this is for family member"
"premium investment"
"love expression"

different framing
different customer

the actual difference:

my product cost: $47
their product cost: $12

my product: real orthopedic foam, veterinarian designed
their product: regular foam, generic design

but here's the secret:

customers don't know the cost difference
they only know the price difference

$49 = cheap materials (they assume)
$249 = premium materials (they assume)

both assumptions true
but they can't verify

what matters is perceived value
not scientific ass claims

the review difference:

$49 dog bed reviews:
"good for the price"
"works okay"
"expected quality"

average rating: 3.8 stars

$249 dog bed reviews:
"best investment ever"
"my dog loves it"
"worth every penny"

average rating: 4.8 stars

same satisfaction level
different price context
different perception

the customer quality:

$49 customers:

- price sensitive
- compare options
- return rate: 12%
- support tickets: 4.7 per customer
- lifetime value: $49 (one purchase)

$249 customers:

- value sensitive
- trust premium
- return rate: 2%
- support tickets: 0.8 per customer
- lifetime value: $680 (repeat purchases)

the math:

$49 dog bed business:

- 1000 sales/month
- $49,000 revenue
- $37,000 cogs
- $12,000 gross profit
- -$5,880 support costs (1000 × $5.88)
- -$5,880 returns (12% × $49,000)
= $240 net profit

$249 dog bed business:

- 200 sales/month
- $49,800 revenue
- $9,400 cogs
- $40,400 gross profit
- -$160 support costs (200 × $0.80)
- -$996 returns (2% × $49,800)
= $39,244 net profit

same revenue
163x more profit

from pricing alone

the thank you emails:

this is the weird part

customers would email:

"thank you for making premium option"
"finally something worth buying"
"my dog deserves this quality"

they appreciated the high price
because it signaled quality

$49 would make them suspicious
$249 made them confident

the refund requests:

$49 price point refunds:

"doesn't look like pictures"
"quality not as expected"
"found cheaper elsewhere"

emotion: disappointed

$249 price point refunds:
"dog didn't take to it"
"sizing issue"

emotion: apologetic

they blamed themselves
not the product

giving an instantly different frame
and preserving positive word of mouth

the competitive response:

competitors saw my pricing
thought i was crazy
stayed at $49-99

good

because if they raised to $249:

- their customers would revolt
- brand positioning wrong
- quality doesn't match

but my customers at $249:

- expected premium
- received premium
- matched expectations

i grabbed the richer market share

that’s why i won

the expansion:

year 1: just dog beds at $249
year 2: added accessories at premium pricing

- collars: $89 (market average: $29)
- leashes: $79 (market average: $24)
- toys: $49 (market average: $15)

customers bought everything
because they already crossed $249 threshold

the brand perception:

once someone pays $249 for dog bed:

$89 collar = reasonable
$79 leash = makes sense
$49 toys = actually cheap

price anchoring in action

total average order value year 2:
$249 + $89 + $79 = $417

vs competitor:
$49 + $29 + $24 = $102

4x higher aov
from premium positioning

the lesson:

race to bottom?
more like race to poverty

(unc joke check)

competitors were fighting over:

"$49 or $44?"
"free shipping or $4.99?"

meanwhile:
i was at $249
with free shipping
making actual profit

they're in red ocean (bloody competition)
i'm in blue ocean (alone at top)

all because i understood the psychology of ecom pricing:

customers don't want cheapest
they want that confidence

THAT CONVICTION

no one wants cheap doubt
they want premium trust

and would you rather:
sell 1000 at $49 for $240 profit
or
sell 200 at $249 for $39,244 profit

different games lead to different outcomes
and selling an expensive product ain’t that harder than LT

but now here’s the current state:

i stopped running that brand in 2020
but the lessons stay the same:

premium pricing =
- better customers
- higher profit
- easier business
- more freedom

budget pricing =
- worse customers
- lower profit
- harder business
- more stress

you choose your hell

the framework:

if your product:

- solves problem
- has real quality
- serves real need

charge premium

if your product:

- is a commodity item
- has no differentiation
- is a generic solution

charge a budget

but here's a trick to make yourself expensive:

position yourself differently
own your sub category

all through small improvements:

- better photography
- better copywriting
- better packaging
- better support

same product
different presentation
and a different fucking price

- amin

(DM me “GOOGLE”” if you want me to scale your ecom brand up with a system that applies these same principles)

[Achraf @aach_00]

El dinero si resuelve el 99.999% de los problemas

[ᴊᴜᴀɴғʀᴀ ʜᴏᴍs @juanfhoms]

El glow-up más infravalorado es la inteligencia emocional, cuando dejas de reaccionar a todo, dejas de necesitar validación y empiezas a proteger tu paz, toda tu vida cambia.

[Dear Son. @DearS_o_n]

Every man's dream.

[Achraf @aach_00]

1 year in ecom ... First shopify milestone 🏆

[Achraf @aach_00]

@yunesssss01 😹😹

[Achraf @aach_00]

@Bram_Querido Congratss boss 🤜🏼🤛🏼

[Achraf @aach_00]

Agradezo a الله swt por permitime hacer la hijra a este país tan increíble , todavia no me creo que viva aqui solo con 22 años alhamdulillah

[Achraf @aach_00]

@lmeghbouna es normal eso, la carga de trabajo es muy alta y los obligan a hacer eso , no hay suficientes repartidores , para q vayas a buscarlo tu al punto de recogida

[Achraf @aach_00]

@Bram_Querido @atlasx100 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂lol

[Achraf @aach_00]

@kamil_sattar Banana

[Mark @markbuildsbrand]

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