Asylbek Isataev

🍎 Indie iOS builder.
💰Built Sober to $5k MRR.
🚀 Committed to build 52 projects this year.

[Asylbek Isataev @aaisataev]

@askflydubai you are not helping me with the generic message. Please connect to someone who can refund to my credit card

[Asylbek Isataev @aaisataev]

@askflydubai I cancelled 2 flights due to the military conflict in the UAE - circumstances completely outside my control. Your T&Cs default to vouchers, but I don't need vouchers. I need my money back to my credit card. Please DM me to resolve this.

[Asylbek Isataev @aaisataev]

@vitddnv MRR

[Asylbek Isataev @aaisataev]

Just shipped CoverStar 🎵

It turns your selfie into album cover art - pick a style (rap, indie, vinyl, cinematic) and get a realistic cover in seconds.

Built it as part of my 52-projects-in-a-year challenge.

Download on the App Store 👇
https://t.co/q2PooWd3N0

[Asylbek Isataev @aaisataev]

@minchoi What are you building @minchoi?

[Asylbek Isataev @aaisataev]

I wrote a vulnerable personal story on Reddit about how I built the Sober app 9 years ago.

The post got 224K views and 1876 upvotes in the first 24 hours. People were asking about the app and I got a wave of US/UK/CA downloads and purchases.

Then I got greedy - edited the original post with a link to my app. Then moderators nuked the post within hours.

The story WAS the marketing. The moment I turned it into an ad, I killed it. People will find the app if the story hits.

Lesson learned: Don't edit the golden post.

[Asylbek Isataev @aaisataev]

@minchoi Love

[Asylbek Isataev @aaisataev]

@nikitabier @michael_chomsky @nikitabier can you please fix the "Following" tab - I still see people's posts I unfollowed due to their heavy engagement replies etc. The following tab stopped being following...

[Asylbek Isataev @aaisataev]

@nikitabier @nikitabier can you please fix the “Following” tab? It keeps showing people I unfollowed days ago (they spammed a lot).

Though I don’t want to mute them I am okay to see them in the For You feed.

Thanks 🙏

[Asylbek Isataev @aaisataev]

@yongfook Discuss 😂

[Asylbek Isataev @aaisataev]

Went from zero to a deployed quiz landing page for my Sober app in one Claude Code session.

9-question alcohol assessment → email capture with abuse protection → personalized results → App Store CTA.

Next.js, Tailwind, Resend for email capture, deployed to Vercel. End to end, including debugging build issues and Vercel deploy.

[Asylbek Isataev @aaisataev]

@yongfook Are you going to take interviews?

[Asylbek Isataev @aaisataev]

@endgamewins @steipete @openclaw but what you can do with this ID man?

[Asylbek Isataev @aaisataev]

@jtheodas @steipete @openclaw how come it is an API key?

[Asylbek Isataev @aaisataev]

@steipete @openclaw That’s a shame @steipete - now i have to wait until i get to my physical computer. But cannot complain - that’s a part of beta testing

[Asylbek Isataev @aaisataev]

@steipete @openclaw Something weird happened after the update

[Asylbek Isataev @aaisataev]

@minchoi

[Asylbek Isataev @aaisataev]

@jondeparra @Superwall @JosephKChoi I am currently at 5k MRR only, trying to achieve 10k just with paywall experiments – hopefully we can work together one day!

[Asylbek Isataev @aaisataev]

My app Sober just got its App Store benchmarks:

Day 7 retention above the 75th percentile means people aren't just downloading — they're actually using it 🚀

One area to improve: proceeds per paying user ($6.93) sitting between 25th-50th percentile. Retention is strong – now I need to capture more value. Thinking about adjusted pricing 🤔

Building something people stick with > chasing downloads.