Alok Shetty

[Brett @BrettFromDJ]

There's a dangerous romance in the design industry with process.

LoveFrom spent six months researching Ferrari's interior redesign. They delivered four books of research before a single design concept was even presented. Six months. Four books. For Ferrari, one of the most iconic brands on the planet.

And the result? It looks like it belongs in a Fiat.

This isn't a knock on LoveFrom specifically. It's a symptom of something much bigger: the industry has confused the weight of the process with the quality of the output.

Here's the trap: when you spend six months doing research and deliver four bound books to a client, everyone in the room feels smart.

The client feels validated because look at all this effort.

The agency feels justified because look at all this work.

The process becomes its own product. It starts generating its own momentum, its own gravity. And at some point, nobody can tell the difference between being thorough and actually being productive.

But the customer who sits in that Ferrari interior doesn't care about four books. They don't care about six months of ethnographic research or mood boards or "strategic frameworks". They care about one thing: does this feel like a Ferrari? Does this make me feel something?

And the answer, in this case, is a resounding no.

This is what happens when agencies sell process as a proxy for talent. Process is a safety net. It gives everyone involved permission to not worry about whether the people doing the work are actually exceptional at the craft or the right people for the job.

Because if the research was thorough, if the methodology was sound, if the strategy was airtight, then surely the output will be great, right?

Wrong. Process doesn't design anything. People do.

Process is just a tool. It is not the product. And the moment you confuse the two, you end up putting a Fiat interior into a Ferrari.

[Narendra Modi @narendramodi]

Deeply saddened by the passing of Smt. Tulsi Gowda Ji, a revered environmentalist from Karnataka and Padma Awardee. She dedicated her life to nurturing nature, planting thousands of saplings, and conserving our environment. She will remain a guiding light for environmental conservation. Her work will continue to inspire generations to protect our planet. Condolences to her family and admirers. Om Shanti.

[Alok Shetty @aalokshetty]

@bhash Looks so calm and peaceful 🙏🏾

[Boyan Slat @BoyanSlat]

The Ocean Cleanup is coming to India 🇮🇳

[Alok Shetty @aalokshetty]

Apparently it’s the 14 year anniversary of when I joined Twitter/X. I’ve barely used this platform for output. But I’ve benefited greatly through input. Almost everyday in fact. Thank you for all your stories, opinions, feedback, outrage and everything else 🙏🏾

[Noah Smith 🐇🇺🇸🇺🇦🇹🇼 @Noahpinion]

This is just an incredible graph. India is making absolutely amazing strides against poverty.

(ht @scienceisstrat1)

[Hannah Ritchie @_HannahRitchie]

99% of the Indian population has access to electricity.

In 2000, this was just 59%. Even in 2010, just 76%.

A massive achievement over the last few decades.

https://t.co/a1IFME0zLp

[Alok Shetty @aalokshetty]

My favourite reads of 2022

[President of India @rashtrapatibhvn]

President Kovind presents Padma Shri to Shri Harekala Hajabba for Social Work. An orange vendor in Mangalore, Karnataka, he saved money from his vendor business to build a school in his village.

[R.L. Stine @RL_Stine]

I am so honored to have won the R. L. Stine Creative Writing Award for the third year in a row. The award is given annually to an author named R. L. Stine.

[Alok Shetty @aalokshetty]

Proud and happy to reveal that we have won the national competition to design the prestigious #PuriHeritageCorridor around the sacred #ShreeJagannathTemple in Puri. My deepest gratitude to Hon. CM for this opportunity. #BhumiputraArchitecture

[Naveen Patnaik @Naveen_Odisha]

ଶ୍ରୀ ଜଗନ୍ନାଥ ଐତିହ୍ୟ କରିଡରର ବିକାଶରେ ସହଯୋଗ ପାଇଁ ଓଡ଼ିଶା ତଥା ପୁରୀ ବାସିନ୍ଦାଙ୍କୁ ହୃଦୟରୁ କୃତଜ୍ଞତା ଜଣାଉଛି। ଏଥିପାଇଁ ଜମି ଦେଇଥିବା ବ୍ୟକ୍ତିବିଶେଷଙ୍କ ନାମ ସବୁଦିନ ପାଇଁ ଐତିହ୍ୟ କରିଡରରେ ଲିପିବଦ୍ଧ ହୋଇରହିବ। ଶ୍ରୀମନ୍ଦିର ପାରିପାର୍ଶ୍ଵିକ ଅଞ୍ଚଳର ଉନ୍ନତିକରଣ ପାଇଁ ମୁଁ ଆପଣମାନଙ୍କ ମତାମତ ଲୋଡୁଛି। #PuriHeritageCorridor

[Eliud Kipchoge - EGH🇰🇪 @EliudKipchoge]

HISTORY!

[Alok Shetty @aalokshetty]

A watched conveyor belt never brings your bags

[Alok Shetty @aalokshetty]

😢

[TIME @TIME]

A couple who specializes in growing bonsai trees was left heartbroken after seven specimens worth upwards of $100,000 were stolen from their nursery in Saitama, Japan https://t.co/duoDPkzWoS

[INKtalks @inktalks]

Botanical illustrator Nirupa Rao floored us with her creativity. Her fine brush strokes make deep inroads into wilderness and jungles, painting portraits of native trees, where the the camera is unable to capture them.
.
#BillionairesOfMoments #INKTalks @RoundGlassRG #INK2018

[Kiran Khalap @KiranKhalap]

Nirupa Rao, National Geographic grant owner, helps save India's 2500-strong indigenous tree diversity through illustrations, since photographing trees in a forest is difficult. Salute! @inktalks

[Alok Shetty @aalokshetty]

Woof!

[Kpaxs @Kpaxs]

If you can start the day without caffeine,

If you can relax without liquor,

If you can sleep without the aid of drugs,

If you can resist treating a rich friend better than a poor friend,

Then, congratulation, you have reached the same level of development as your dog.

[A Small Fiction @ASmallFiction]

"Nice library. Is one of these a trick book?"

"How so?

"Like you pull it off the shelf and a hidden door opens."

"Oh. Yeah, all of them."

[Alok Shetty @aalokshetty]

@aatishn Speak to Sahar Mansoor. Close friend. Runs Bare Necessities. I’ve been using their bamboo toothbrushes and soaps for a while now. Will dm her number

[Verve Magazine @vervemagazine]

From spending time at construction sites to being at the forefront of architectural design, .@aalokshetty of Bhumiputra Architecture talks about his aesthetic and Indian design. #AlokShetty #BhumiputraArchitecture #Architecture #Design #VerveIndia https://t.co/iQS2sj0507