Alex Araque

In the business of non-boring ideas @MadewithMadison | Creativity is the answer to most, if not all, questions. Formerly @Anomaly.

[Alex Araque @aaraqued]

Yes pls shame my lazy immigrant restaurant owner neighbor that has two employees (both family members) working 60 hours a week to make ends meet for not hiring a designer that will charge them 5k—10k for a poster that sole purpose is to inform me that his banh mi is 5€

[Eric @ericpierre53]

I’m trying to normalise loudly saying “Ew they used AI, that shit looks nasty!” in public to shame lazy business owners

[Alex Araque @aaraqued]

@notlarrysabato Hahah that’s why those AI wrappers are so bad for comms (in politics and business) everyone starts looking the same.

[Alex Araque @aaraqued]

@michaelmiraflor Super cool, paradoxically, rarely agencies pay this much of attention to their branding. Though fully honest I can’t read the TBWA monogram

[Alex Araque @aaraqued]

what the heck

[Jordan Zietz @treejordan]

I messed up.

At our YC afterparty, we offered free tattoos and said we’d be happy to interview anyone who got one. What I thought would be a fun, memorable way to meet people was, in reality, reckless, and instead came across as tying a permanent tattoo to job opportunity, which showed poor judgement.

Even though participants chose their own tattoos and no one was asked to get our logo, I should have understood the pressure and power dynamic created by connecting tattoos to hiring.

Regardless of said intent, turning a celebration of personalized art into a company stunt was poorly exercised judgement. We’ve taken the posts down and have spoken to everyone who participated. We’re also ready to cover associated removal costs with anyone facing any delayed regret.

I’m sorry to the people we put in that position, and to everyone who expected better from me. There’s no clever explanation here. I got carried away, and I was wrong.

For the facts: interviews were available to everyone regardless.

[Alex Araque @aaraqued]

@sheherenow_ This is great! now what I need is a voice assistant that just works through the 1.5 hours that take to cook something with a recipe. Hate to touch my iPad with raw chicken hands

[Alex Araque @aaraqued]

Just saw a guy grinding on his laptop on Monday at 8pm on the U8. Thinkpad and cable headphones. I’d trust this guy with my life.

[Alex Araque @aaraqued]

My fav trick to stop seeing shitty ads on social platforms (especially instagram) is to close the app entirely once I see a bad / non relevant ad.

[Alex Araque @aaraqued]

Literally feel that I’m on a room with 10 creative teams that want to shoot an art house film rather than a simple soap ad.

[Alex Araque @aaraqued]

Equally surprising and unsurprising that some of the hardest things to do in creative ad tech is brand consistency.

[Alex Araque @aaraqued]

Models are surprisingly similar to humans. They are enticed by the most intellectually interesting task rather than the boring, rule following one.

[Alex Araque @aaraqued]

The people who workout on the middle of the day confuse me. Do you eat lunch before or after? Both seem sub-optimal. Either you are hungry and weak or you are full and heavy.

[Alex Araque @aaraqued]

@lydiahallie That usage credits can be actually used after one hits the current session limit?? It happens very often and relaunching the app doesn't help.

[Alex Araque @aaraqued]

So I'm gaslighting myself into seeing it as a win. I mean, someone took the time to write it. That's not nothing.

[Alex Araque @aaraqued]

A prospect had brutal feedback on an ad we made with Madison this morning and it was probably the best thing that happened all week.

[Alex Araque @aaraqued]

And knowing when, what and especially HOW to push back. Empathising with their point of view, separating yourself from the work, addressing their real concern and not the noise around it.

[Alex Araque @aaraqued]

This is exactly what a person who pretends to know about story telling would think storytelling is. A bunch of symmetric nice looking shit with zero substance.

[el.cine @EHuanglu]

stop saying ai film.. its just film now

[Pai de limoncito @Paudipou]

La lista de acusaciones y procesos legales que tiene Abelardo de la Espriella es más larga que su plan de gobierno

[Dreamina AI @dreamina_ai]

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[Alex Araque @aaraqued]

@dreamina_ai Would love to try it out!