AARON

Minding my business, building a business et cetera.
Writing at 30,000 ft 🛩️

[AARON @aaronbaid]

Most brands are forgettable — not because they lack strategy, but because they lack feeling.
Here’s why your brand needs emotion more than a funnel 🧵

[George Heaton @geoheaton]

Someone needs to make a doc on Philipp Plein because none of it makes sense.

[AARON @aaronbaid]

Worldbuilding exercise: applying Rimowa’s design logic to a lunar capsule.

[AARON @aaronbaid]

If Prada designed the New York Subway

[Outlander Magazine @StreetFashion01]

Grace Wales Bonner is the new Creative Director for Hermès Menswear! 🤯

[Outlander Magazine @StreetFashion01]

Lacoste made Novak Djokovic one Of the hardest jackets for the US OPEN😮‍💨

[N @dearvotion]

One for the books.

[Ryan Whitney @ryanwhitney6]

Dont know if I can think of a time an athlete at the top of his sport has been this open and honest about their craft

[👍 @CLINT419]

SLAWN.
FIRST ARTIST IN THE WORLD TO HAVE THEIR ART ON A F1 CAR RACING THIS WEEKEND AT THE BRITISH GRAND PRIX.

FROM LAGOS TO THE WORLD.

[AARON @aaronbaid]

Brutalism, but make it elevated

[AARON @aaronbaid]

I wrote about this idea in depth —
why your brand is a feeling, not a funnel.
And how to build that emotional architecture.
✈️ Read it here: https://t.co/FAcjXXW6hD

[AARON @aaronbaid]

Most brands are forgettable — not because they lack strategy, but because they lack feeling.
Here’s why your brand needs emotion more than a funnel 🧵

[AARON @aaronbaid]

Brands that feel like something don’t need to explain.
They attract.
They resonate.
They convert — without trying.

[AARON @aaronbaid]

Posted my first Substack article Brand vs World. Have a read! https://t.co/3PehJsHGOU

[George Heaton @geoheaton]

Let your work be the reason they want to meet you.

[Modern Notoriety @ModernNotoriety]

Kaká for Kith & adidas Football (2025) ⚽️

[Architectural Art (A-A) @4AAAAart]

Lunedì