Aaron Edgell

Experimenter. You’re just one experiment away from unlocking meaningful growth. Growth isn’t about tiny tweaks or drowning in data.

[Aaron Edgell @AaronEdgell]

When you run experiments to Explore (vs. Expand) in order to discover something new, the first question is

✅ Does it have an impact? (Is it moving the primary metric? Moving secondary metrics?)

If no, learn from it, add to Eliminate column, and move on

If yes, then the next question is

✅ Was it worth it? (How much did it cost us to get that impact? What’s the long term value of the impact vs. investment needed?)

[Aaron Edgell @AaronEdgell]

@jspujji Deck

[Aaron Edgell @AaronEdgell]

@sethodell I just got mine! Thank you!

[Aaron Edgell @AaronEdgell]

When planning for growth, the biggest mistake is trying to do too much.

•Brainstorm widely.
•Find the 3 things that truly move the needle.
•Then prune ruthlessly.

Growth is about clarity, not volume.

[Aaron Edgell @AaronEdgell]

Growth planning is about clarity and bold decisions. I use the 3 E’s:

Explore: Test new ideas.
Expand: Double down on what works.
Eliminate: Cut what doesn’t deliver.

What’s your framework for growth?"

[Aaron Edgell @AaronEdgell]

Create more than you consume.

[Aaron Edgell @AaronEdgell]

We naturally add. You have to also create intentional subtraction. If you’ve ever moved to a new home, you know what I mean.

Less, but better.

[Aaron Edgell @AaronEdgell]

Cooked a turkey for the first time ever. Even the leftovers weren’t dry.

Glad I gave turkey for Thanksgiving one last try.

[Aaron Edgell @AaronEdgell]

Character is who you are. Reputation is what other people think of you.

When choosing where to work, I prefer a place with character even if the reputation doesn’t reflect it.

Much easier to close the gap so that reputation matches character. Changing organization character is much harder.

[Aaron Edgell @AaronEdgell]

@FitFounder Solid list. I’d add sleep to the list.

[Aaron Edgell @AaronEdgell]

Less, but better.

[Aaron Edgell @AaronEdgell]

@ShaanVP The only way I can do it is listening on at least 1.5x speed and usually for books I’m curious about vs. I know I want to read. If it’s a good book I buy the physical copy.

[Aaron Edgell @AaronEdgell]

@APompliano Unreasonable Hospitality

[Aaron Edgell @AaronEdgell]

I want to start rucking. Would it be weird if I rucked during meetings at my desk treadmill?

[Aaron Edgell @AaronEdgell]

@somsenater Ha! I remember!

[Aaron Edgell @AaronEdgell]

Swig is breakfast?

[Aaron Edgell @AaronEdgell]

@somsenater Oh like a Starbucks for non coffee drinkers!

[Aaron Edgell @AaronEdgell]

@JoelKlettke Good luck Joel. Always can make time for good vibes and prayers. Wishing you the best

[Aaron Edgell @AaronEdgell]

Procrastination isn’t about being lazy. It’s often about avoiding the discomfort of starting, of not being perfect, or of failing. The real challenge isn’t time management; it’s fear management. Start small, and watch the fear shrink.

#GrowthMindset #ProgressNotPerfection