Ed Marsh (IndustrialWeb3.eth) 🇺🇸

Founder Ed Marsh Consulting | B2B #Strategy & Revenue Growth Consultant | #B2BSales | #IndustrialMarketing | #Governance | #Veteran | SMS [phone]

[Ed Marsh (IndustrialWeb3.eth) 🇺🇸 @edbmarsh]

That’s going to end well…

Why does everyone fret about trying to accommodate this aberrant behavior?

And yes, I don’t care if it’s 53%, it’s still aberrant because it’s unsatisfactory for good business.

Instead set the specific goal of hiring only 2nd & 3rd standard deviation talent. Leave the rest to your competitors….or the co-interviewing parents.

[Ed Marsh (IndustrialWeb3.eth) 🇺🇸 @edbmarsh]

Wonderful small town New England #VeteransDay. 1640 Hart House always so gracious. @VFWPost1093 #IpswichMA

[Ed Marsh (IndustrialWeb3.eth) 🇺🇸 @edbmarsh]

🚀
https://t.co/4jKTrZJoXY

@DCVelocity @IMTSchicago @NTMATalk

[Ed Marsh (IndustrialWeb3.eth) 🇺🇸 @edbmarsh]

@newsthatslocal

[Ed Marsh (IndustrialWeb3.eth) 🇺🇸 @edbmarsh]

Great turn out at the @TownofIpswich #Veterans breakfast.

[Ed Marsh (IndustrialWeb3.eth) 🇺🇸 @edbmarsh]

Paralysis or a tool purchase. Neither is an AI plan.

A real plan has three planes: engineered memory (ontology, security, access), the agents, and engagement (email, Slack, CRM, whatever's easiest for reps).

A tool covers one, maybe.

#AIAgents #B2BSales

[Ed Marsh (IndustrialWeb3.eth) 🇺🇸 @edbmarsh]

Orbit Media data: marketers' AI use went from ~0 to 92% in 3 years.
Strong blog results: 14%, a 13-year low.
AI users and non-users report strong results at the same rate.

AI made content faster. Not better. Often interchangeable. #AIMarketing #ContentMarketing #B2BMarketing

[Ed Marsh (IndustrialWeb3.eth) 🇺🇸 @edbmarsh]

Nikos of Databox: "Giving AI access to your data is not the same as giving it reliable information." Connecting takes minutes. Defining and governing the data is the actual work. #AIAnalytics

[Ed Marsh (IndustrialWeb3.eth) 🇺🇸 @edbmarsh]

Your website is now a bottom-of-funnel tool.

Video and podcast build trust before buyers ever visit, because they don't ask for a click. In the feed, in the car, on the sideline.

Not nice to have. #B2BMarketing #VideoMarketing #IndustrialMarketing

[Ed Marsh (IndustrialWeb3.eth) 🇺🇸 @edbmarsh]

Your AI sales agent isn't software. It's a role.

Job description. Manager. Metrics. Daily coaching. A QBR.

Group related skills under one agent that supports the humans in that part of the org chart.

Manage it like you mean it.

#AIAgents #B2BSales

[Ed Marsh (IndustrialWeb3.eth) 🇺🇸 @edbmarsh]

"The LLM told me so." You get to use that excuse exactly once. If you can't trace an AI number back to the source data, keep it out of the board deck. #AIAnalytics

[Ed Marsh (IndustrialWeb3.eth) 🇺🇸 @edbmarsh]

Gartner predicts 40%+ of agentic AI projects get canceled by end of 2027.

My take: that's a management failure, not a tech failure.

Map every customer-facing task, high-judgment to admin, first. Then decide where agents fit.

#AIAgents #PrivateEquity

[Ed Marsh (IndustrialWeb3.eth) 🇺🇸 @edbmarsh]

Orbit Media's 2026 blogging survey: 14% of marketers report strong results, a 13-year low.

It's built on written articles, not the video and podcast buyers consume without clicking.

That's not a small gap. It's the story. #B2BMarketing #ContentMarketing #IndustrialMarketing

[Ed Marsh (IndustrialWeb3.eth) 🇺🇸 @edbmarsh]

Nikos of Databox told me about an e-shop whose AI said retention was fantastic. It had only seen page one: the oldest, most loyal customers. Ask your AI how many records it used before you trust the number. #AIAnalytics

[Ed Marsh (IndustrialWeb3.eth) 🇺🇸 @edbmarsh]

@dailydirtnap @biancoresearch Seems like they’ve removed any pretense that it’s not a nakedly political body.

[Ed Marsh (IndustrialWeb3.eth) 🇺🇸 @edbmarsh]

Confidently Wrong! AI is great at data analysis but NOT data engineering https://t.co/fU52t7Me0Y

[Ed Marsh (IndustrialWeb3.eth) 🇺🇸 @edbmarsh]

If you’re the new CEO coming in mid-hold with hopes to ring the bell, that’s the question to ask before you sign. Otherwise you’re stepping onto the same treadmill your predecessor just got pushed off.

#QualityOfSales

[Ed Marsh (IndustrialWeb3.eth) 🇺🇸 @edbmarsh]

Years of travel, board meetings, IC updates, GPs calling every time a number moves. Portco CEOs grind on faith that it pays off when the bell rings. Then they get replaced. Not for lack of effort. Because the company didn’t grow.

[Ed Marsh (IndustrialWeb3.eth) 🇺🇸 @edbmarsh]

What’s left is organic growth. The biggest value creation lever in middle-market industrials, least understood. Most “operator” CEOs can quote OEE but not their win rate.