Aaron Lutze

Buy the ticket, take the ride.

[Aaron Lutze @aaronlutze]

@GrandPOOBear 🙌

[Dylan Bowman @dylanbo]

🔥Follow Your Passions🔥

So excited to record Episode #2 of Second Nature tomorrow, dissecting the business of outdoor with @aaronlutze.

The Docket:

— Short and long-term plans for Second Nature

— Rich Roll’s new podcast network

— Crankworx MTB athlete strike

— Brand/Product/Content recommendations

Episode will go live on Friday!

[Dylan Bowman @dylanbo]

👀🍿

[Yuri Hauswald @YuriHauswald]

“What you will likely see happen next will be the most savvy athletes begin to make their own long-form content & build audiences independent of brands & mountain bike media outlets.” @aaronlutze
-
Insightful look at the athlete sponsorship landscape:
https://t.co/HVvv8WbIwh

[Aaron Lutze @aaronlutze]

@AndyLaso That was the second anime series I saw after Chainsaw Man, so good!

[Aaron Lutze @aaronlutze]

Humbled by the response to the @runfreetrail podcast. Big thank you to @dylanbo for inviting me on! 🙏

[Dylan Bowman @dylanbo]

Pet Peeves of Athlete Proposals

Here's a clip from a recent @runfreetrail podcast with @aaronlutze where we talk through how athletes can effectively pitch themselves to brand partners.

Things to avoid:
- "I will do anything"
- Anchoring on things you've done in the past
- Being unprepared (think B2B)

Find the full podcast on YouTube or wherever you listen.

[Aaron Lutze @aaronlutze]

@runcamille @runfreetrail @dylanbo Thank you!! 🙏

[Freetrail @runfreetrail]

Aaron Lutze | Contract Season & The Pro Athlete Blueprint

@aaronlutze is a creator and sports marketing professional who spent more than a decade working at Red Bull.

He's recognized as one of the best sports marketers in the industry and now shares all his insights publicly through a new YouTube channel called Super Athlete.

In this conversation, we talk about the past and present of athlete partnerships, the reasons brands sponsor athletes to begin with, the value of creating long-form content, audience vs. community, the future of athlete partnerships, and a lot more!

[ThisIsBikeTrials @ItsBikeTrials]

This week's trials rider interview is with "Super Rider" @aaronlutze. Check it out, and then follow him on YouTube (link in the interview) https://t.co/vtA4E1GUsq #Interviews

[Aaron Lutze @aaronlutze]

@DenehyXXL Had a front row seat to this era, truly incredible to watch the progression since! 👏

[Aaron Lutze @aaronlutze]

@GrandPOOBear 🙌

[Aaron Lutze @aaronlutze]

So proud of you @dylanbo - dad strength at its finest. #trailculture

[iRunFar @iRunFar]

Dylan Bowman (Goldwin) takes 9th at the 2023 Hardrock 100 in 30:25:40. #HR100

“That was the hardest race of my career,” he says.

Pre-race interview: https://t.co/Tiz83ij6nZ

[Aaron Lutze @aaronlutze]

@dylanbo 🎯🎯🎯

[Aaron Lutze @aaronlutze]

@RagingCherry Nice shirt 😍

[Aaron Lutze @aaronlutze]

@mediavandal 🔥🔥🔥

[Aaron Lutze @aaronlutze]

@LeaMishevski @redbull 👏👏👏

[Aaron Lutze @aaronlutze]

@GrandPOOBear 🥳🥳🥳

[Aaron Lutze @aaronlutze]

@BamOfThePpl 🙏

[Danny MacAskill @danny_macaskill]

🎬 My new street trials film “Postcard From San Francisco” is live now on the @redbullbike YouTube channel… (Link below)

Stoked to be sharing this and hope you all enjoy what we’ve been up to…

#postcardfromsanfrancisco #RedBull #sanfrancisco #streettrials #newfilm #premiere