Co-Founder, Executive Creative Director @elevationbrand. Father to 2 amazing women & 1 sweet, tiny dog. Wine & music lover. Author of countless taglines.
Regardless of what you think about the Mandalorian & Grogu, @BurgerKing’s willingness to alter their famous tagline for the movie is a simple change, done well. Many teams would have said “you can’t touch the tag.” This usage is simple and inspired.