Aashish Chopra

Author, Fast Cheap & Viral • 80 viral videos • Experimenting at Shareworthy Labs • Helping teams earn audience love

[Aashish Chopra @aashishc]

Fast, Cheap & Viral - in a minute. How to create game-changing content on a shoestring budget. The method behind 350 million views. 3 years in validating every insight, the book is finally available https://t.co/naWBcerv3q #contentmarketing #advertising #marketing @HachetteIndia

[Aloke Bajpai @alokebajpai]

Made in Fire 🔥 ! My co-founder @rajnishkumar has condensed the lessons from our two decade long journey of building ixigo into an operating manual for Builders, Believers and Future Founders. Now available for pre-order at https://t.co/OjaqirT6oW

From facing cut-throat competition to GFC to COVID, the book chronicles many of our crucible moments, and condenses the learnings - every scar, every win, every failure, every nuance, and how we built our culture of out-innovating incumbents to create a blue ocean.

If you are building something, this book is for you 🔥

[Aashish Chopra @aashishc]

having watched this from the ringside… and sometimes right in the middle of the storm… seeing this come to life is heartwarming...the manual we wish we had in the trenches.. learning the hard way.. super proud Rajnish! this had to be written!

[rajnishkumar @rajnishkumar]

I never planned to write a book.

But somewhere between surviving the 2008 financial crisis, watching bookings drop to zero during COVID, and spending nearly two decades building ixigo from scratch, I realised these stories needed to be told.

Not for glory.

But because nobody tells founders what building actually feels like:
the sleepless nights, the near-death moments, the hard resets, the mistakes, the pressure… and the moments your team surprises you so deeply that it changes you forever.

Made in Fire is the book I wish someone had handed me on day one.

A playbook for builders, believers and future founders: on culture, resilience, customer obsession, scaling teams, reinventing yourself in the age of AI, and surviving long enough to matter.

It’s drawn from lessons forged through crises, setbacks, pivots and rebuilding.

Published by Penguin Business.

Pre-order now on Amazon:
https://t.co/EPbzGRMfuZ

If you’re building something meaningful, this book is for you. 🔥

[Aloke Bajpai @alokebajpai]

We just rebuilt ixigo from the ground-up to become AI-native. Not a redesign. Not an update. A completely new way to experience travel. Tara, our AI agent understands you, assists you and gets things done for you integrated deeply into our product journeys.
#ixigoNEXT #TARA #AI #TravelTech

[Shareworthy Labs @shareworthylab]

May some calls never change ❤️

#MothersDay #HappyMothersDay

[Maryann Taylor @maryanntheresa]

On the birth anniversary of the legend I could not have found a sweeter picture to share. Tagore, little Mini, Mini’s baba, and Rahmat the Kabuliwala.

[Shareworthy Labs @shareworthylab]

Honest energy drink? Doesn’t exis…
We tried anyway.

#Parody #EnergyDrink #DarkHumour

[Shareworthy Labs @shareworthylab]

Wine names, decoded 🍷

#Wine #WineLovers #WineCulture

[Aloke Bajpai @alokebajpai]

Accurate, updated Visa Info for Indians from official sources for every country in the world - at one place. I've built ixigo Visa Tracker on a weekend to allow Indians to see up-to-date visa requirements, costs, lead times for appointments, links to official forms and more. Check it out !
https://t.co/EpDKU3Y2gq

[Shareworthy Labs @shareworthylab]

If Nolan Made Chai.
#IfNolanMadeChai #NolanStyle #CinematicReels #Filmmaking #VisualStorytelling

[Aloke Bajpai @alokebajpai]

Everyone wants to try OpenClaw but not everyone can spend $599 on Mac Minis or deal with the security hassles involved. To solve this - Sqaas (our investee) has launched https://t.co/XCWr6wtXNk - a secure OpenClaw that is your personal AI agent in the cloud. You can set it up in under a minute and securely communicate over Whatsapp, Telegram, Slack etc. to get any work done for you !

[Aloke Bajpai @alokebajpai]

🐚🤖

[Shareworthy Labs @shareworthylab]

Introducing Goober. Goondas On Demand.
Do not download this.

#parody #MemeMarketing #StartupLife #TechHumor #AprilFools

[Shareworthy Labs @shareworthylab]

If marketing had a playlist 🙂
👉Aur batao?
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Disclaimer: All rights owned by respective copyright owners 
#satire #parody #marketing #digitalmarketing

[Aashish Chopra @aashishc]

If Kanpur got wings 😎✈️
Seat belt chaukas tareeke se baandh leyo..

[Shareworthy Labs @shareworthylab]

Aao Waste Karein 😗
Started as a random line during a jam. Became a full song.

Created with Suno, Higgsfield, Kling and a lot of human overthinking 😀

Been humming it for weeks. Finally sharing.
#shareworthy #parody #OfficeLife

[Aashish Chopra @aashishc]

To HR in every startup… respect 🙏

Created at @shareworthylab 
Creative experiments. Shipped weekly.

#Shareworthy #HR

[Aashish Chopra @aashishc]

Ruk Jana Nahi ❤️
Happy Women’s Day

[Aashish Chopra @aashishc]

Aaj kaunsa regard bheja? 😉
India runs on regards 🙏

Created at @shareworthylab
Creative experiments. Shipped weekly.

Today we start shipping.

Not a business. Not a content factory. Just a lab to experiment and create for the joy of it.

Grateful for Day 1.

#Shareworthy

[Aashish Chopra @aashishc]

Day 1

[rajnishkumar @rajnishkumar]

https://t.co/qJqX5Gv5YA