AAX

We’re an 100% transparent and brand-safe programmatic marketplace acting as a bridge between the needs of the publishers and marketers and the wishes of users.

[AAX @aaxmedia]

We found that, rather than being red or blue, ad filterers are…purple. This dynamic demographic doesn’t fit neatly into the Democrat or Republican box.

https://t.co/OWhlEi664T

[AAX @aaxmedia]

Otilia Otlacan, AAX VP of Business Operations, flew to Lisbon to, as she puts it, “take the pulse.”

https://t.co/w0LGXMLjNd

[AAX @aaxmedia]

When it comes to ad filterers, these free-thinkers love creativity, adventure, and keeping an open mind.

https://t.co/nhZKt1OR0O

[AAX @aaxmedia]

We took a look at how ad filterers describe themselves, as part of a larger project of understanding the political profile of American ad blocking user.

https://t.co/rDjbvjDHmb

[AAX @aaxmedia]

The grand purpose of WebSummit, as its website attests, is to answer one singular question: Where to next?

https://t.co/w0LGXMLjNd

[AAX @aaxmedia]

We wanted to take a look at how ad filterers view themselves, what adjectives they choose to express their identity.

https://t.co/IE69vz0UTh

[AAX @aaxmedia]

We sat down with Otilia to get her impressions of the kinds of topics that defined 2022’s WebSummit, how the conference has changed over the last year, and which talks were important and inspiring.

https://t.co/w0LGXMLRCL

[AAX @aaxmedia]

We wanted to know how American ad blocking users, otherwise known as ad filterers—the 95% of users that have an ad blocker installed on their device but still consent to be served ads—fall on the red/blue divide

https://t.co/OWhlEi664T

[AAX @aaxmedia]

We looked at who ad filterers see when they look in the mirror, because one of the most interesting indicators of political affiliation has to do with how voters see themselves.

https://t.co/nhZKt1xg9g

[AAX @aaxmedia]

Although ad filterers don’t describe themselves as affluent, they do describe themselves in terms of ambition. More than 40% self-identify as “ambitious.”

https://t.co/rDjbvjUKob

[AAX @aaxmedia]

WebSummit, which features more than a thousand speakers and attracts over 70,000 attendees, is one of the best places to get a sense of the conversations and issues that are being discussed—and shaping—the tech world.

https://t.co/w0LGXMLjNd

[AAX @aaxmedia]

The definition of “success” varies depending on who you ask—as do the meanings behind “challenging yourself” and “learning new skills.”

https://t.co/773t8WovQX

[AAX @aaxmedia]

To understand the relationship that American ad filterers— the 95% of users that choose to run an ad blocker but have also consented to see ad—have to so-called “traditional values,” we looked at the question posed by GlobalWebIndex (GWI).

https://t.co/MPYfZWUJ7L

[AAX @aaxmedia]

Why does the ad filtering demographic, which is so high-achieving and high earning, fail to recognize itself as affluent? The answer might just lie in psychology.

https://t.co/IE69vz0UTh

[AAX @aaxmedia]

When it comes to ad filterers, these free-thinkers love creativity, adventure, and keeping an open mind.

https://t.co/nhZKt1xg9g

[AAX @aaxmedia]

Despite all their success, ad filterers don’t seem content to rest on their laurels.

https://t.co/rDjbvjD9wD

[AAX @aaxmedia]

We found that, rather than being red or blue, ad filterers are…purple. This dynamic demographic doesn’t fit neatly into the Democrat or Republican box.

https://t.co/OWhlEi5yfl

[AAX @aaxmedia]

Recent science suggests that people who have a desire to explore new destinations are also motivated by a strong sense of curiosity, thrill-seeking, and restlessness.

https://t.co/xvrpRBeiwQ

[AAX @aaxmedia]

What's one of Omayra Cruz's biggest goals?

"To continue to develop product that is differentiated and meets a need that the market has."

https://t.co/IGSnCCZglU

[AAX @aaxmedia]

You might be surprised.

https://t.co/ok36pI7RfC