Harvard Business Review just told startup founders they need a new sales playbook. It's good - and one step short. The step it skips is the one that now decides whether you even get in the room. 🧵
That standing - what the model believes and repeats about you - is your AI Mindshare. For a founder it's the cheapest growth you'll ever buy: it works the shortlist while you sleep. That's the step the new playbook is missing.
1/ Last week the question was what an AI says about you. This week it's worse: the AI has started to act - find, compare, shortlist, buy, on your customer's behalf, before your customer lifts a finger. 🧵
8/ The work doesn't change - it just matters more. Make the claims you need it to get right plain, corroborated, consistent everywhere a model reads. That's signal fidelity. Your standing across every engine that acts for you is your Share of Model.